Job title: Digital Marketing Specialist

Job Type: Full-Time/Part-Time and On-site only

Reports to: The Manager

Company Description

Founded in 2005, 21st Century Bearings is a leading distributor of high-quality industrial parts and components, serving manufacturers, repair shops, and OEMs across Canada and US. We continue to stock premium bearings in our 12,000 square feet warehouse and a modern office in Mississauga. We pride ourselves on delivering reliable parts with exceptional customer service, backed by a deep understanding of the industrial sector. As we continue to grow our digital presence, we're looking for a skilled Digital Marketing Specialist to drive online visibility, lead generation, and customer engagement.

Position Overview

We are seeking a results-driven Digital Marketing Specialist to develop and execute digital campaigns that increase our brand awareness, grow traffic, and generate leads in the industrial B2B/B2C space. The ideal candidate will have experience marketing technical or industrial products and a strong grasp of SEO, PPC, email marketing, and content strategy.

Responsibilities

• Plan, execute, and optimize multi-channel digital marketing campaigns (SEO, PPC, email, social media, and content marketing)
• Manage and update company's e-commerce (Magento 2.0) website content (e.g., product pages, blog posts, landing pages)
• Maintain and update the CRM data on company's ERP (Epicor.com/Prophet21)
• Create marketing campaigns on Amazon Seller account and various other online platforms
• Collaborate with sales and product teams to develop targeted marketing campaigns for industrial parts and components
• Analyze campaign performance and website analytics using tools like Google Analytics and SEMrush; provide insights and recommendations
• Grow and manage email marketing lists; create and send newsletters and promotional campaigns
• Monitor and improve SEO performance through keyword research, on-page optimization, and link-building strategies
• Manage paid ad campaigns (Google Ads, LinkedIn, etc.) with a focus on ROI
• Stay up-to-date with industry trends, digital marketing best practices, and competitors

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field
• 5+ years of experience in digital marketing or related role
• Proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, Google Analytics, SEMrush, Mailchimp, Adobe, or similar
• Strong understanding of current online marketing concepts, strategy, and best practices.
• Strong copywriting and editing skills, particularly for technical products
• Familiarity with HTML/CSS and CMS platforms (e.g., Adobe, WordPress, Magento etc.)
• Analytical mindset with the ability to interpret data and make data-driven decisions
• Experience working with or marketing industrial parts, tools, or components is a plus
• Excellent written and verbal communication skills
• Ability to work independently and manage multiple projects simultaneously

What We Offer

• Competitive salary and performance bonuses
• Health benefits
• Opportunities for professional growth in a stable, growing industry