About BarBurrito

BarBurrito is a leading Canadian fast-casual Tex-Mex restaurant chain, known for serving fresh, customizable, and delicious burritos, tacos, and bowls. With a focus on high-quality ingredients and exceptional customer service, we are passionate about creating a fun and vibrant dining experience for our guests. As we continue to expand across North America, we are committed to supporting our franchise partners and growing a strong, dynamic team that shares our enthusiasm for great food and community. Join us and be part of an exciting brand that is revolutionizing the way people enjoy Tex-Mex cuisine!

About the Role:

As the Digital Content Creator, you will be a creative force behind our brand's digital presence, helping us connect with audiences in new, exciting ways. You're someone with an innate passion for social media, and you consider yourself a trend-setter in this space. You possess the hard skills to create various forms of content, including short-form video, micro-podcasts, interactive content (polls, Q&A), blog posts and trend-based content. You will be responsible for executing the content across various digital platforms, to engage audiences and achieve our business goals. You will also be confident on-camera, have strong copywriting skills and a passion for storytelling. If this sounds like you, we want to hear from you!

Key Responsibilities:

• Develop engaging content that resonates with our audience across TikTok, Instagram, YouTube and more, with a focus on short-form video content.
• Create, shoot, and edit compelling videos to promote menu items, new locations, and seasonal offerings.
• Stay on top of current social media trends and leverage them to keep our content fresh and engaging.
• Collaborate with the marketing team to brainstorm and execute content ideas that generate new customers and increase brand awareness.
• Participate in video content as needed – confidence in front of the camera is a must.
• Provide menu updates, behind-the-scenes content, and promotional material to keep followers informed and engaged.
• Develop and execute content calendars to ensure consistent posting and strategic alignment.
• Analyze content performance metrics and adjust strategies to improve engagement and reach.
• Assist in community management by responding to comments, messages, and inquiries in a timely manner.

Requirements:

• A creative portfolio that showcases strong video content creation and editing skills (can be personal or professional). Please add your portfolio links or public account handles to your resume.
• Must have a valid driver's license and access to a reliable vehicle for on-location shoots.
• Strong understanding of TikTok and Instagram, including trending formats, audio, and editing techniques.
• Proficiency in video editing software (e.g., CapCut, Adobe Premiere Pro, Final Cut Pro, or similar).
• Excellent copywriting skills with attention to detail and brand voice consistency.
• Strong on-camera presence and ability to convey brand messaging confidently.
• Ability to work independently and as part of a team in a fast-paced, dynamic environment.

Preferred Qualifications:

• Previous working experience in social media content creation or digital marketing (internships or freelance work are acceptable).
• Basic photography skills are a plus.
• A bachelor's degree or diploma in a relevant discipline such Digital Marketing, Digital Communications, Content Marketing, Graphic Design or Video Production.

What We Offer:

• Salary up to $55,000 annually, based on experience and qualifications.
• Comprehensive benefits package including medical, dental, and vision coverage.
• BarBurrito credit to enjoy at our stores each month.
• Opportunities for career growth and professional development within a rapidly expanding brand.
• A supportive and collaborative team culture.