Brand & Content Lead

About Us:

Treefrog Inc. is a dynamic digital transformation agency based just north of Toronto in Newmarket, Ontario. Since 1989, our team of passionate innovatorsaffectionately known as The Frogshas empowered over 500 organizations to thrive in the digital landscape. We deliver measurable results through strategic thinking with expertise in strategy, branding, web, and comprehensive digital marketing solutions.

More than just a digital agency, Treefrog is a collaborative, values-driven team committed to making a meaningful impact. Recognized with Canadas Most Admired Corporate Cultures award in 2024, we foster an environment where creativity, learning, and excellence thrivealways with our clients growth at the heart of everything we do.

A bit about the role:

Reporting to the CEO, the Brand and Content Lead is responsible for defining and executing Treefrogs brand and content strategy to elevate our presence across channels and drive growth. This is a hands-on, high-impact role for someone who thrives in a fast-paced, autonomous environment, leverages modern tools (especially AI), and brings a strong mix of strategic thinking and creative execution. You'll collaborate across departmentsSales, Digital Marketing, and Project Managementto ensure cohesive storytelling and brand alignment. We're looking for someone whos hungry, humble, and smart: driven, coachable, and emotionally intelligentwith a passion for building a brand that reflects Treefrogs mission to solve complex problems through digital transformation.

What your days with us will look like (Roles and Responsibilities):

Strategy & Branding

• Define, measure, monitor and own the metrics for all initiatives - for ongoing optimization and to deliver on KPIs
• Collect insights on our industry to inform strategic decisions that will lead to a marketplace advantage
• Improve Brand Visibility and Reputation Management including managing external links and websites
• Ensure all programs are in compliance with marketing best practices and regulatory requirements (eg. CASL)

Events

• Define conference strategy with a focus on optimal brand positioning and maximizing commercial opportunities
• Support the team in event planning, execution and measurement

Campaigns & Demand Generation

• Capture demand/leads that convert through the building, testing and executing of new initiatives and campaigns
• Execute multi-channel demand generation programs (inbound and outbound) to target our ICP and buyer personas
• Lead A/B testing strategies and execution across channels
• Build and execute a Nurture stream and Newsletter strategy to keep prospects warm and bring in new leads

Social Media & Community

• Manage social media channels (LinkedIn, Instagram, FB) and drive engagement by acting as our social media voice
• Ensure tracking pixels are utilized effectively for any social media
• Provide guidance and assistance for our front-line staff on their LinkedIn engagement
• Assist the CEO with LinkedIn strategy and execution

• Participate and engage in Digital communities to build the Treefrog brand and give to get

Marketing & Sales Collateral:

• Build and update marketing and sales content and collateral including but not limited to case studies and brochures
• Design and deliver basic creatives as required for social or paid ads

General:

• Leverage an advanced tech stack and AI tools to improve efficiency and effectiveness
• Lead and participate in experiments to optimize conversions at different funnel stages.
• Participate in developing, improving and documenting workflows and processes
• Support the company with other initiatives as required (we are a growing company, and everyone pitches in)

What we are looking for:

• 5+ years of Marketing, Content and Demand Generation experience
• A proven track record of designing and executing multi-channel marketing campaigns that generate results
• Experience working with marketing technology that supports demand generation including Hubspot (experience with Hubspot Marketing is mandatory)
• Ability to build content and collateral including basic creative work (e.g. Canva)
• Able to work independently and manage multiple priorities - must be able to prioritize, multi-task, and deliver in both short- and long-term projects in a dynamic environment
• Coachability and a strong desire to continue learning
• A high level of energy, passion, curiosity, and a sense of humor
• Excellent skills in all areas - written and verbal communication skills, organizational skills, project and budget management skills, editing skills and attention to detail

• Commitment to work flexible hours and travel as required

The Must-Haves That Set You Apart:

• AI You actively use AI to boost productivity and performance
• LinkedIn You already post, comment, engage, and build your network. You wear the colours of the company you work for proudly and you represent the brand voice. You dont need convincingits part of how you work
• HubSpot Youre fluent in HubSpot

Proactive and Curious - You take initiative, continuously seek growth, and stay ahead of trends and tools

Additional Application Requirements

Please submit a short video (maximum 3 minutes) introducing yourself and sharing your initial thoughts on how you would build the Treefrog brand and contribute to growing the business. Dont forget to include a link to your portfolio showcasing relevant work. We cant wait to see what you bring to the table!

Treefrog is committed to maintaining a diverse work environment and is proud to be an equal-opportunity employer. We encourage applications from indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities or people with intersectional identities. If you have any accessibility requirements or concerns regarding the hiring process, please notify us to provide suitable accommodation.