Director of Digital Marketing

Sparks is searching for a confident, visionary Director of Digital Marketing to join our growing team of exceptional marketers. This is a unique opportunity for a seasoned digital strategist to lead the charge on high-impact, multi-channel campaigns across SEO, paid media, social, influencer partnerships, and more.

Youll be at the forefront of shaping digital strategy not just for our clients, but for the agency itself, bringing bold ideas to the table, elevating performance, and ensuring Sparks continues to deliver digital work that turns heads and drives real business results.

As Director of Digital Marketing, youll lead the strategic direction, development, and performance of Sparks digital department. Your role will be equal parts strategist, team leader, and client-facing expert, able to confidently craft and present end-to-end digital plans that integrate paid, organic, social, and influencer programs into cohesive and impactful campaigns.

You'll collaborate across departments, support new business growth, and work directly with senior clients to drive digital success at scale. This role demands deep channel expertise, sharp strategic thinking, and the presentation confidence of a senior leader.

Qualifications

• Bachelors degree or diploma in Marketing, Communications, Business, or equivalent in work experience.
• 7+ years of experience in digital marketing, with at least 4 years in a senior leadership role (agency experience strongly preferred).
• Expertise in SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Proficiency in digital marketing platforms and tools such as Google Ads, Google Analytics, Meta Ads Manager, TikTok Business Manager, Klayvio, and similar.
• Proven track record of successfully managing multi-channel campaigns and driving measurable results.
• Exceptional leadership and team management skills, with experience building and mentoring high-performing teams.
• Strong analytical mindset with the ability to translate data into actionable strategies.
• Excellent communication and presentation skills, with experience building client relationships at an executive level.
• Strategic thinker with a passion for innovation and staying ahead of industry trends.
• Ability to collaborate with the Growth team on new business initiatives, identifying new ways to sell digital media to prospective clients
• Experience attending new business meetings to provide digital marketing expertise and direction, project scope, strategy development and final quote sign-off
• Ability to research and discover new opportunities with various vendors, fostering a close relationship and representing the Arcane brand in a positive manner

Duties & Responsibilities

• Develop and oversee comprehensive digital marketing strategies for a portfolio of clients across various industries.
• Lead and refine the agencys digital marketing vision, staying ahead of trends and technologies to ensure innovative approaches.

• Manage, mentor, and inspire a team of digital marketing specialists, managers, and analysts to achieve their professional goals.
• Foster a culture of collaboration, creativity, and accountability within the digital marketing team.

• Oversee the planning, execution, and performance of all digital marketing initiatives, including SEO, PPC, social media, content marketing, email campaigns, and web development projects.
• Ensure all campaigns meet client objectives, timelines, and KPIs while delivering exceptional ROI.

• Serve as the primary digital marketing advisor for high-profile clients, providing strategic insights and recommendations.
• Present campaign strategies, performance reports, and future opportunities to key stakeholders and clients.

• Utilize analytics tools to monitor performance metrics, identify trends, and implement data-driven optimizations.
• Provide leadership with regular reporting on campaign performance and departmental achievements.

• Oversee the allocation of budgets across campaigns to maximize efficiency and impact.
• Track and manage department expenses while ensuring adherence to financial goals.

• Continuously evaluate and improve internal processes to drive efficiency, scalability, and effectiveness in campaign execution.
• Integrate new tools and technologies that enhance the agencys digital capabilities.

What We Offer

• Competitive salary, vacation and benefits package
• A collaborative and innovative work environment
• Professional development opportunities and room for career growth
• Flexible work environment (remote, with in-office opportunities)

Sparks is an equal opportunity employer committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression, record of offenses, marital status, family status or disability.

This policy applies to all employment practices within our organization including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits and training. Should you require any special accommodations to apply for this job, please reach out to us [email protected]
and we would be happy to accommodate.

We would like to thank all applicants for their interest in this position, however only those selected for an interview will be contacted.