Job DescriptionJoin a Challenger
Being a traditional bank just isn't our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what's possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you're not afraid of taking on big challenges and redefining the future, you belong with us. You'll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.
We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
Purpose of Job
Reporting to the Senior Manager, Personal Banking Growth, the Sr Product Marketing Manager, Personal Banking will lead the strategy, development and execution of marketing campaigns and initiatives that drive awareness, adoption, and engagement with EQ Bank's personal banking products. This includes leading product launches, acquisition campaigns, and customer communications to achieve key business KPIs, as well as leading go-to-market plans for new products, features, and promotions
About The Work

• Own the marketing strategy and execution of campaigns & initiatives to drive awareness, account sign-ups, and funding/deposits across all EQ Bank personal banking products
• Lead go-to-market planning for new product launches, feature enhancements, and promotions – developing positioning, messaging, and integrated campaign strategies that align with customer needs and business goals
• Manage the creative development process including writing of creative briefs and ensure flawless execution of marketing campaigns. Work closely with internal & external agencies, product partners, analytics, and legal/compliance to deliver innovative and impactful programs for prospective and current customers
• Partner with performance marketing team & analytics in the creation and maintenance of dashboards and tracking tools to monitor campaign performance including overall effectiveness, learnings, and make recommendations accordingly to ensure customer needs and business KPIs are met. Share insights and learnings with key stakeholders
• Stay current on industry trends, competitive activity, and innovation opportunities to continuously improve our customers' experience and increase performance of campaigns and market positioning
• Use data-driven analysis and customer insights to test messaging and channels to continuously improve performance. Leverage post-launch learnings to optimize future initiatives
• Be a customer advocate within EQ Bank marketing team, ensuring the highest quality interactions with the customer across all lifecycle stages and channels
• Partner with various stakeholders such as Product partners, Legal, Compliance, Contact Centre and Operations to ensure alignment on customer communications, marketing campaigns and timing
• Collaborate closely with Customer Care, CX, Product, and Analytics teams to identify and alleviate customer pain points to support a seamless and consistent customer experience
  

About You

• 7+ years related work experience
• Post-secondary education in Marketing, Commerce, or related experience
• Strong understanding of brand & product marketing strategies, email marketing best practices, leveraging & activating customer data, targeting & personalization, and audience segmentation
• Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing
• Passion for customer insights and communications to achieve business objectives
• Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs
• Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously while ensuring their manager – Director, EQ Bank Marketing - has an appropriate level of awareness/detail on projects to support
• Self starter – capable of managing projects independently and building relationships with internal/external stakeholders
• Proven leadership skills including day-to-day team management, mentorship & guidance
• Strong verbal, written and communication skills
• Track record of delivering key business results
• Financial Services or Fintech marketing experience preferred
  

What we offer [For full-time permanent roles]