Head of Marketing

(Toronto HQ preferred | Remote OK - North America)

SingleKey is trusted by 150,000+ landlords and 750,000+ customers across North America.

We help property owners rent smarter and safer through AI-powered tenant screening, automated rent collection, and our Rent Guarantee Program. Our mission is to bring trust, transparency, and protection into the rental experience.

We're entering a new phase of growth — and we're hiring a Head of Marketing to lead it.

You'll be responsible for scaling our brand, owned growth channels, and customer acquisition, with strong in-house support and executive sponsorship.

About the Role

This role is marketing leadership at a high-growth technology company. You'll report directly to the CEO, partner closely with a seasoned Fractional CMO (ex-fintech growth leader), and lead a marketing team that already includes:

• Paid Expertise (managing digital performance across search and social)
• A Community Director (owning earned media and partnerships)
• Dedicated Analytics and Design support (no fighting for resources)

Your primary focus will be scaling owned channels: SEO, content, product-led growth, and customer lifecycle marketing — while driving coordination and strategy across paid and earned channels as our internal marketing leader.

This is a high-impact role: equal parts strategy and execution. You'll build the marketing playbook that takes SingleKey through our next stage of scale.

What You'll Do

• Own and scale owned channels: SEO, product-led growth, content marketing, and lifecycle/email
• Partner with paid and community teams to drive full-funnel customer acquisition
• Manage marketing planning, budget allocation, channel strategy, and growth forecasting
• Launch rapid, iterative experiments across new and existing channels
• Build and optimize referral, affiliate, and partnership programs
• Define KPIs, dashboards, and reporting frameworks with analytics support
• Work cross-functionally with Product, Sales, and Customer Success to drive revenue growth
• Help shape SingleKey's brand voice and market positioning in the U.S. and Canada

What You Bring

• 6+ years in growth marketing, demand generation, or D2C/D2B marketing roles
• Strong experience scaling SEO, content, product-led growth, and lifecycle programs
• Performance marketing expertise across search, paid social, and display (Google, Meta, LinkedIn)
• Deep comfort with KPIs: CAC, LTV, ROAS, cohort analysis, and funnel metrics
• Proven ability to build and lead high-impact growth initiatives at a scaling tech company
• Strategic and hands-on: you're equally excited to set the plan and execute it
• Bonus: Experience in proptech, fintech, insurtech, or SMB-focused products
• Bonus: Background in Management Consulting, Data Science, Product Management, Finance or other highly analytical roles

Why SingleKey?

• Lead marketing at a profitable, fast-growing, mission-driven company
• Executive support: partner directly with the CEO and a seasoned fintech CMO
• Dedicated team and resources already in place
• Competitive compensation, equity, and benefits
• Toronto hybrid (3 days/week) preferred; remote within North America possible

Ready to build the future of renting? Apply now.