Sr. Partner Marketing Specialist

Our client is the fastest-growing legal tech brand in Canada with a mission-driven approach and a passion for innovation. The team is expanding and seeking a skilled Senior Partner Marketing Specialist to drive performance, scale impact, and empower strategic growth through partnerships.

About the Role

Reporting to the Director of Organic Marketing and working closely with cross functional Marketing and Account teams, the Senior Partner Marketing Specialist will play a critical role in growing our client's footprint through scalable, high-performing partner programs. We're looking for a performance-obsessed Marketer to bring a data driven approach to planning, executing, and optimizing partner programs.. This is an exciting opportunity to own and scale the Partnership channel for a high growth tech company.

In this role, you will plan and execute integrated campaigns that nurture partners as well as empower partners to promote the brand effectively. You will also strategize and execute demand generation campaigns that drive partner acquisition efforts.

Key Responsibilities

• Develop and manage a strategic marketing calendar and budget for the Partnerships channel.
• Own the execution of multi-channel lead generation campaigns targeted at acquiring and activating partners.
• Support the Partnerships team in converting leads into new high-potential partners.
• Design and launch partner activation campaigns that drive awareness, engagement, and advocacy within partner communities.
• Collaborate with partners on co-branded marketing initiatives that amplify shared goals and drive measurable outcomes.
• Monitor KPIs and performance metrics, providing insights and recommendations to optimize campaign results.
• Stay ahead of industry trends and monitor competitor activity to uncover new partnership opportunities.
• Build and manage a scalable partner marketing toolkit that ensures consistency and ease of promotion.

Qualifications & Attributes

• 4+ years of growth and marketing experience in a high-growth B2B or B2B2C environment, preferably within a startup or financial services space
• Proven track record building and optimizing lead generation programs using paid media, content marketing, and lifecycle channels.
• Strong communication and storytelling skills with a sharp visual sensibility.
• Experience working with email marketing platforms and CRM automation tools.
• Highly organized with the ability to manage multiple campaigns and stakeholder communications simultaneously.
• Data-fluent; comfortable using Google Sheets or Excel to analyze performance metrics and report on ROI.
• Creative, proactive, and self-motivated, with a drive for impact and a bias for action.
• Strong alignment with mission-driven work; demonstrates empathy and compassion.
• Bilingualism in English and French is considered an asset.

Ideal Candidate Attributes

• Curious and analytical; thrives on testing, iteration, and data-backed decision-making.
• Skilled communicator who can clearly articulate vision and inspire action.
• Exceptionally detail-oriented and structured in approach.
• Results-driven, accountable, and motivated by achieving ambitious goals.
• Comfortable navigating cross-functional teams and external partnerships.
• Energized by growth, scale, and meaningful contribution to a national mission.