Job DescriptionJoin a Challenger
Being a traditional bank just isn't our thing. We are big believers in innovating the banking experience because we believe Canadians deserve better options, and we challenge ourselves and our teams to creatively transform what's possible in banking. Our team is made up of inquisitive and agile minds that find smarter ways of doing things. If you're not afraid of taking on big challenges and redefining the future, you belong with us. You'll get to work with people who will encourage you to reach new heights. We like to keep things fun, ask questions and learn together.
We are a big (and growing!) family. Overall we serve more than 670,000 people across Canada through Equitable Bank, Canada's Challenger Bank™, and have been around for more than 50 years. Equitable Bank's wholly-owned subsidiary, Concentra Bank, supports credit unions across Canada that serve more than six million members. Together we have over $125 billion in combined assets under management and administration, with a clear mandate to drive change in Canadian banking to enrich people's lives. Our customers have named our EQ Bank digital platform (eqbank.ca) one of the top banks in Canada on the Forbes World's Best Banks list since 2021.
The Work
We're looking for a strategic, results-oriented Marketing Manager (Contract) to lead impactful marketing efforts across our Small Business and Personal Banking portfolios. In this role, you'll be at the forefront of launching new features, increasing product visibility, and driving customer acquisition, engagement, and deposit growth.
You'll partner closely with cross-functional teams—product, analytics, creative, and CX—to shape strategy and lead execution of integrated campaigns and customer journeys. From ideation to performance analysis, you'll ensure every initiative is aligned with business goals and delivers measurable results.
The Core Responsibilities!

• Collaborate with internal teams (product, analytics, creative, compliance) to deliver effective, insight-driven marketing strategies.
• Develop and execute marketing campaigns that support product launches, promote awareness, and drive growth in customer acquisition and engagement.
• Create and manage targeted customer journeys and lifecycle communications to increase usage and retention.
• Own the end-to-end process to create compelling marketing content leveraging internal/external agency partners from briefing to refinement to execution across paid media, website content and email/community initiatives to drive product adoption & loyalty.
• Leverage data, customer insights, and market trends to refine messaging and optimize performance
• Analyze market trends, customer insights, and competitor activity to identify new opportunities
• Track and report on campaign results and key KPIs. Bring forward proactive ideas to test to continuously improving based on learnings.
• Manage internal resources and program timelines to and ensure campaigns are executed on time, within budget, and on brand.
  

Let's Talk About You!

• 5+ years related work experience.
• Post-secondary education in Marketing, Commerce, or related experience.
• Strong understanding of brand & product marketing strategies, email marketing best practices, leveraging & activating customer data, targeting & personalization, and audience segmentation.
• Strong analytical skills and ability to translate data into business insights through campaigns and A/B testing.
• Passion for customer insights and communications to achieve business objectives
• Experience working in a fast-paced environment using agile methodologies to continuously launch and iterate on programs
• Excellent time management skills - ability to effectively manage, prioritize and execute multiple projects simultaneously.
• Self-starter – capable of managing projects independently and building relationships with internal/external stakeholders.
• Strong verbal, written and communication skills.
• Track record of delivering key business results
• Financial Services and Small Business marketing experience would be an asset.
  

What we offer [For full-time permanent roles]