Position: Product Marketing Associate (12 months)

Reports to: CPO

Department: Product Management

Job Description

Texada is seeking a detail-oriented Product Marketing Associate to support our product marketing efforts in promoting our SaaS solutions within the heavy equipment industry. The ideal candidate will help develop and execute strategic marketing initiatives to drive product awareness and support the overall growth of our business.

Work location and travel

• Remote/Hybrid work environment (primarily remote work with occasional travel to Mississauga office).
• Candidates should be authorized to work in Canada without restriction or sponsorship.
• This is a 12-month fixed-term, full-time contract.

How you will be contributing

• Partner with the Product team and cross-functional stakeholders to execute the Product Launch Process and initiate Go-to-Market strategies aligned with our launch framework.
• Execute specific product-marketing initiatives aligned to strategic goals, with clear ownership of assigned deliverables, timelines, and success metrics.
• Utilize a customer-first approach, working backward from customer insights and market needs, to help craft compelling positioning, messaging and enablement materials.
• Develop competitive battlecards and other comparison tools in response to sales team needs and broader organizational requirements, to enable confident customer conversations.
• Support the development of impactful sales enablement and marketing assets, such as pitch decks, ROI tools, demo materials, blog posts, email campaigns, and webinars, that showcase our product's strengths, support the sales lifecycle, and drive customer engagement.
• Regularly audit and monitor performance metrics for your initiatives, document outcomes clearly and concisely to support internal communication.
• Identify and escalate challenges proactively, communicating clearly with your manager and relevant stakeholders to maintain transparency and effectiveness.
• Continuously recommend and implement improvements to team processes, tools, and customer-facing materials.

What we are hoping to find in your background

• Minimum 2 years of experience in marketing, preferably in product marketing with B2B experience.
• Bachelor's degree in Marketing, Business, or related field.
• Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging, and a persuasive writing style.
• Strong analytical and problem-solving abilities.
• A good understanding of marketing principles and strategies
• Operates as a strong team player willing to collaborate with multiple stakeholders
• Fast learner, detail-oriented, and must enjoy dynamic work environments
• Knowledge or interest in the heavy equipment industry is a plus

How to grab our attention

• Previous experience crafting go-to-market strategies and conducting market research using primary and secondary sources
• Previous experience in leveraging points of differentiation to position a unique product's value proposition across numerous channels
• Previous exposure to competitive analysis, market positioning, or customer-centric, value based messaging development is highly beneficial.
• Proven experience being self-directed and working with minimal supervision.
• Experience creating sales collateral from scratch based on sales conversations, sales calls, product interviews, user interviews, market research, and your own experience.

Who you will be working for

Serving leading equipment dealers and rental houses in North America, Australia & New Zealand, and Europe, Texada Software specializes in SaaS solutions tailored for the equipment rental, sales, and service industries. Established in 1984, the company leverages extensive industry experience to offer a comprehensive platform that manages the entire equipment lifecycle. This includes everything from customer relationship management and service delivery to inventory and rental asset management. Texada's software facilitates efficient operations across multiple facets of business management, streamlining processes such as equipment rental, service management, and sales productivity through innovative tools and features designed to enhance customer engagement and operational efficiency. www.TexadaSoftware.com

At Texada We Are

Purposeful, Passionate, and Proud: We are here to make a difference - to our industry, our customers, and to each other.

Innovators & Learners: We innovate our products and our company. Our innovation involves trying new things, that sometimes work well and other times doesn't. As we try we learn, and as long as we learn we are succeeding.

Driven to improve, not to be perfect: We are fanatical about improving our products and our company. Our bias is for improvement, not perfection. Most Improved is our favorite award.

Delivering our Long-term Vision Today: We have a long-term vision for transformation in our industry. Our vision is for the long term, but we are impatient to bring it to life. We find ways bring our vision to life today.

PowerfulTogether: We recognize that while we are built from different people and cultures we are better and stronger together. We embrace our diversity with a firm commitment to being PowerfulTogether.

We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.

Texada is committed to Employment Equity and encourages applications from every race, religion or belief and ethnic origin, regardless of age, disability, sexual orientation, or gender identity.

Texada fosters an inclusive and accessible environment. If you need assistance or an accommodation during the recruitment process, you may contact us at and we will work with you to support your request.