Digital Strategist

Are you a digital marketing professional who thrives on crafting and executing impactful strategies? Wallop is on the hunt for a full-time Digital Strategist to join our team for a 13-month contract, with the potential to extend or become permanent!
As a Digital Strategist, you will work collaboratively with our Digital Marketing team to define and execute comprehensive, multi-channel digital strategies for hospitality clients: luxury hotels, resorts, ranches and experiential travel. Your expertise in managing a diverse portfolio of clients and your ability to develop effective marketing strategies will be key to our success.

On a day-to-day basis, our Digital Strategists:

• Run strategy sessions/client calls.
• Monitor and optimize our clients organic and paid performance.
• Implement cutting-edge paid advertising campaigns.
• Maintain data quality and implement tracking.
• Provide data-driven insights.
• Contribute to process and service development.
• Develop industry-specific expertise.

Youll be successful in this role if you are:

• Proficient in GA4 and data presentation with strong levels of digital marketing knowledge
• Skilled in Google Tag Manager for cross-domain and e-commerce tracking
• Experienced in identifying and resolving tracking errors
• Proficient in developing, managing, and reporting on paid advertising campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads and Microsoft Ads.
• Proficient in building and optimizing SEO strategies, including technical error resolution, understanding search engine algorithms and skilled with tools such as Semrush
• Experienced in high-paced agency environments, working with multiple clients on multiple projects.
• Adept at autonomously solving problems as they arise - an executor who can turn strategic input into beautiful, tactful output while nurturing client relationships.
• Skilled in developing and implementing highly optimized funnels.
• Collaborative approach with developers and project managers for continuous website improvement.
• Familiarity with user behaviour analysis tools like Microsoft Clarity, Crazy Egg, or Hotjar
• Knowledgeable about best practice management techniques for industry-standard platforms.

Bonus points for:

• Experience with advertising on hospitality industry-specific platforms such as TripAdvisor, OTAs (Expedia, Booking.com) and metasearch
• Experience with industry-specific technology (SynXis, TravelClick, Revinate, The Hotels Network, TripTease, HotelChamp, etc.)
• Google certifications (Analytics, Google Ads Search/Display/Video, etc.)
• Additional language skills (French)
• Experience with Google Data Studio
• Experienced in CRO, identifying website friction points, and conducting A/B and multivariate testing.

At Wallop, we believe that diversity is a strength and a core value. We are committed to creating a more inclusive workplace and actively encourage applicants from underrepresented groups, including LGBTQ and BIPOC. We are dedicated to providing an inclusive and accessible recruitment process for all candidates. If you require any accommodations, please let us know and we will work with you to meet your needs.

About us:If you have a passion for travel, youve landed in the right place. Were building a team to become the world's leading digital agency for experiential travel, unique properties, and one-of-a-kind hospitality brands. Our ideal employees have an interest in and a desire to develop expertise around the niche we operate in. You'll work with some of the most unique hotels, resorts, and safari destinations in the world. Your job will be to deliver digital services which bring these experiences to life. Wallop is based in Vancouver and values in-person connection when possible, with a WeWork space available for collaboration. While wed love to find someone local, were open to exceptional candidates based elsewhere in Canada who are a strong fit for the role and our team culture.

Benefits at Wallop:

• Salary range of $60K - $80K (CAD)
• 15 days of vacation (3 weeks) to start
• Flexible working hours and days
• Ability to work remotely or from our Vancouver office
• Extended health and medical benefits
• Extended Christmas holidays
• Profit share program - when we win as a company, you win as well
• $750 annual health and wellness spending account (for use by you and your family)
• $30 home office stipend per pay period
• $1,000 one-time home office set up on first pay
• Provided MacBook Pro for work use
• Extended Easter weekend (Easter Monday & Easter Friday)
• Winter holiday party
• Ability to work from another country to extend a vacation or time in your home country
• Parental leave salary top-up during your first months leave

LocationVancouver, British Columbia (Remote)