Established in 2004, Inside Ideas Group is a rapidly growing global agency network that helps clients drive their businesses forward from the Inside. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Gen AI Designer

Location: Toronto, ON (Remote)

Step into the vibrant world of Multi-Divisional Content Adaption Factory, where you will be instrumental in crafting and localizing high-volume beauty content for the skin and hair categories and brands across the USA. This role empowers you to blend creativity with compliance, ensuring that our innovative beauty solutions resonate globally while meeting local legal and scientific standards. Join us in shaping the digital beauty landscape, leveraging cutting-edge Generative AI technology to enhance consumer engagement and drive brand growth in a fast-paced, dynamic environment. This is your opportunity to be at the forefront of digital transformation, bridging the gap between technology and creativity, influencing the heart of brand storytelling on a global scale.

In today's fiercely competitive marketplace, achieving creative excellence across all touchpoints is crucial. We are seeking an executional Generative AI Copywriter, experienced in the Beauty & Skincare sector, to join our dynamic team.

Our ideal candidate will:

• Excel in copywriting for high-volume adaptation, ensuring compliance, consistency, and competitiveness.
• Execute copy projects from brief to completion, collaborating with creative team to deliver media-ready assets within client's brand guidelines within agreed timeframes and to high standards
• Integrate automation and AI, to revolutionize content creation and adaptation for iconic beauty brands

Ultimately, as the Gen AI Copywriter, you will develop engaging and persuasive content, collaborate with designers, and ensure messaging aligns with brand voice.

• Be responsible for writing and ideation of creative that brings readership and enhances a brand
• Take briefs in from our on-site teams across North America to understand the needs of the project
• Ensure that the work that is delivered meets the goals of the brief
• Write copy that is within brand guidelines for our range of clients
• Create and repurpose content for different usages working within brand guidelines
• Work closely with clients to create strong concepts from the initial brief
• Work closely with the Account Managers and Designers to take a brief from beginning to end
• Ensure consistency and quality across all written content
• Present and articulate concepts to clients
• Maintain up-to-date knowledge of GenAI trainings and changes in best practises & technology, both in terms of platform, art tools, and new

• 3+ years of experience working as a copywriter in an advertising agency, in-house creative services group or design firm, preferably in Beauty & Fashion
• Creative experience with generative AI preferable
• Experience with digital projects, showcasing a strong portfolio
• Demonstrated ability to create compelling content and digital/social media materials.
• Strong SEO writing skills for optimizing visibility.
• Proficiency in using content management systems/platforms such as WordPress etc.
• Ability to transform complex material into engaging and resonant stories.
• Conceptual thinker with an impressive flair for words.
• Experienced in managing multiple briefs and cross-functional projects efficiently.
• Strong multitasking skills in a fast-paced environment.
• Enjoys working in team-oriented settings, collaborating with designers and art directors.
• Capable of confidently presenting and articulating ideas to clients and team members.
• Ability to use data insights for developing creative ideas.
• Familiarity in Adobe Workfront, Microsoft 365, and related software.
• Experience in Gen AI tools and asset

Our values shape everything we do:

Be Ambitious to succeed

Be Imaginative to push the boundaries of what's possible

Be Inspirational to do groundbreaking work

Be always learning and listening to understand

Be Results-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community, clients and creations

Inside Ideas Group, part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.

 Inside Ideas Group has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'