FUNCTION:

The Communications Advisor is responsible to the Director of Administration/Corporate Officer for providing guidance and undertaking projects related to daily communications as well as coordinating a range of communication services for all City departments.

REPORTING RELATIONSHIPS:

Reporting to: Director of Administration/Corporate Officer

GENERAL RESPONSIBILITIES & DUTIES:

• To facilitate accurate and timely communication of information on Municipal issues to outside stakeholders.
• To prepare or assist with the preparation of all media releases.
• To function as the first point of contact for all City of Terrace media inquiries.
• Attend department meetings across the organization and all council meetings.
• To provide communications and marketing guidance for various departments, including updating brochures & informational materials, online content, promoting community engagement events, etc.
• To update the City of Terrace website and social media pages to assist with the continuous improvement and advancement of City of Terrace multi-media tools, meeting information and engagement objectives.
• To scan current news sources and track issues to ensure staff and Council are informed and adequately advised on relevant issues as they develop.
• To complete performance planning and review processes including analysis of social media campaigns and website usage, gathering feedback and developing strategic metrics to assess the effectiveness and efficiency of programs.
• To liaise with a variety of external contacts, including the public, business and industry, community groups, external government organizations, and the media.
• To prepare background material, speeches, and briefing notes for key staff and Council, as required.
• To identify, track and analyse potential inquiries that may develop as a result of Municipal policies, programs or Council decisions and coordinate effective responses.
• To provide guidance regarding the policies, processes and procedures that support advertising, promotions, communications, and municipal public relations efforts.
• To develop and provide creative advice on ad design, video production, photography/image development, web pages, posters, pamphlets, newsletters, marketing materials, newsletters, etc.
• To carry out additional and related tasks and functions as assigned by the Director of Administration/Corporate Officer.

QUALIFICATIONS/EXPERIENCE:

• Minimum five (5) years of experience working in communications, public relations, or journalism. Experience in government or public sector communications is preferred.
• Bachelor's degree in communications, journalism, public relations preferred, or a related field.
• Working knowledge of local government operations, policies, and procedures. Knowledge of public relations strategies, media relations, crisis communications, and marketing is also essential.
• Excellent communication skills, both verbal and written are a must.
• Strong interpersonal skills and be able to build relationships with media outlets, community organizations and local government officials.
• Proficient in using various communication technologies, including social media platforms, content management systems, email marketing tools and graphic design software.
• Valid BC Drivers Licence