Senior Marketing Manager
Our client is a dynamic, fast-growing multi-unit food service franchise company committed to delivering outstanding customer experiences and building a beloved national brand. As the business continues its rapid expansion across Canada and the United States, they are looking for a highly skilled Senior Marketing Manager to lead North American and local marketing initiatives, build brand momentum, and support franchise success.
As the Senior Marketing Manager, you will own the execution of strategic marketing initiatives across all customer touchpoints. You'll collaborate with top agency partners and internal teams to deliver innovative, high-impact campaigns that build brand equity, drive sales, and support franchise growth. You will also lead a team of marketing professionals while ensuring the marketing calendar, campaigns, and new location launches are executed flawlessly.
This role offers 2-3 days remote flexibility. In-office time is in a centrally located Vancouver office. Salary commensurate with experience in the 110-120k range plus an incentive bonus program and benefits.
Some of what you do in this role includes:

• Partner with agency teams to enhance brand awareness and drive customer engagement across Canada.
• Manage campaign timelines, briefs, invoicing, budgets, reporting, and evaluations through internal processes.
• Own and maintain the internal campaign calendar, ensuring visibility and alignment across departments.
• Develop and execute strategic marketing plans for new location openings.
• Lead omni-channel marketing initiatives to maximize awareness and sales performance, optimizing for budget and KPIs.
• Analyze post-launch marketing performance against KPIs to inform future strategies.
• Monitor marketing deliverables including sales results, program performance, and budget adherence.
• Drive consumer insights initiatives, delivering actionable outcomes that fuel growth.
• Perform additional marketing duties as required.
• Develop a comprehensive marketing calendar and annual plan to maximize ROI and achieve key performance targets.
• Manage campaign budgets, including agency costs, advertising, and promotional materials.
• Deliver campaign briefs to external agencies and oversee flawless execution.
• Lead the strategic execution of national campaigns across omni-channel platforms.
• Create and implement marketing strategies for new location launches, considering geographic and demographic factors.
• Lead localized marketing efforts and community engagement initiatives.
• Analyze the effectiveness of local marketing and community programs to optimize future activities.
• Ensure brand consistency across all consumer-facing platforms and materials.
• Oversee creative direction and brand storytelling to strengthen overall brand equity.
• Manage, support, and mentor a team of marketing coordinators and specialists.

You should have the following in your background to apply:

• Bachelor's Degree in Marketing, Communications, Advertising, or a related field.
• 5+ years of experience as a Marketing Manager leading omni-channel marketing strategies from concept to execution.
• 5+ years of experience in a retail environment, preferably in food service or consumer packaged goods.
• 5+ years of experience leading, developing, and mentoring marketing teams.
• Experience working with Re-Think and/or Epitaph Media would be ideal
• Strong project management skills, with the ability to manage multiple campaigns and meet deadlines.
• Excellent verbal and written communication skills, with command of copywriting, AI and IRL content generation.
• Deep understanding of both digital and traditional marketing channels with an omni-channel approach.
• Proficiency in SEM, paid media, and performance-driven marketing initiatives.

If this sounds like a role where you could excel, please apply. MacDonald Search Group works with our clients to build diverse, high performing teams reflective of the Canadian employment landscape. All applications are considered. Thank you for your interest.