Hush is a leading Canadian sleep brand, redefining rest with modern, technically advanced solutions that solve real sleep challenges. We connect with busy individuals who prioritize their health and wellness and understand the impact of quality sleep. At Hush, our small but highly collaborative team works seamlessly to enhance the customer experience. As part of Sleep Country Canada's portfolio of industry-leading sleep brands, Hush continues to expand its innovative product lineup and push the boundaries of sleep technology and we are currently looking for a Senior Manager, Performance Marketing to support those efforts.
In this role you will:
• Build and communicate a comprehensive growth marketing plan to help the business achieve its revenue goals
• Design, implement, and manage Search Engine Marketing campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Paid Shopping, YouTube, and Display campaigns.
• In coordination with Paid Search, lead SEO strategy that includes technical on-page optimizations and content-driven approaches to boost organic traffic
• Design, implement, and manage Paid Social Marketing campaigns across Meta, and TikTok
• Continuously monitor and optimize campaigns, ensuring continuous improvement in acquisition cost, ROI, and overall campaign efficiency.
• Support budget planning, forecasting, and collaborate closely with internal teams to help pace and manage budget
• Collaborate with external account partners and internal team members to define and execute digital strategies
• Manage and work closely with vendor partner to execute on any updates or changes required in order to maintain high level of performance
• Lead, coach, and develop a team of performance marketing professionals.
Qualifications
• University Degree in Business, Math, Engineering or related discipline
• 7-10 years of demonstrated experience in a performance marketing role for a retail or e-commerce brand, with hands on experience executing holistic paid marketing strategies
• Proven track record of managing a digital marketing budget of at least $3m across multiple platforms for a profitable eCommerce business
• Expert understanding of digital marketing channels, best practices, Google Ads, Search Console, Google Merchant Center, Tag Manager, and SEMrush (or a similar tool)
• Highly analytical, structured thinker who can derive insights from complex data, and clearly articulate ideas into actionable items to a diverse set of stakeholders and cross functional teams
• A highly entrepreneurial mindset that has a "doer" mentality, curiosity to understand the entire business, and demonstrated ability to observe and adapt to a changing landscape of digital advertising.
• Seasoned project management skills, a strong sense of initiative, and attention to detail
• Creative thinker who can bring in new ideas and approaches and execute on these new ideas
• Willingness to work some evenings and weekends to support campaigns, and react to performance as needed
We are Hush-a premium bedding company driven to help people optimize their lives through sleep. Founded in 2017 after becoming famous for our luxurious and effective weighted blankets, we quickly grew to develop a functional line of sleep essentials that includes pillows, sheets, mattresses, duvets, and loungewear. And we're not done yet.
People know us from our successful deal on the business reality TV series Dragon's Den, our bold social media content, our Iced technology and products that help hot sleepers sleep comfortably, and the way we change their lives (not to be dramatic).