We know insurance can be complicated, thats why at Mitch were on a missionto change the way people feel about insurance, by making it lovable.
This isnt just a tagline or marketing campaign its at the heart of everything we do. We start from within, through a culture of kindness, positivity and inclusivity. We collaborate, innovate and inspire each other to solve challenges and create new opportunities. We believe in always doing the right thing for our clients and communities and know that with a great team, everything is possible.
If youre an experienced Digital Marketing Specialist who can create and optimize digital marketing strategies and programs to take our online marketing to new heights we want you on our team.
What youll do
Were a fast-growing company where every day is going to be different. In this dynamic environment, youll work collaboratively to provide data-driven insights and strategies to expand our reach, increase customer engagement and ultimately drive sales while helping to grow our brand.
Youll be responsible for building and optimizing digital advertising campaigns across Google Search Ads, Display Ads and Microsoft Bing Ads. Youll monitor and manage KPIs, analyze data and provide strategic recommendations for improvement. Youll oversee our digital marketing budget and provide weekly reports on lead volume and acquisition costs to measure performance against our business plan. You know the importance of continuous learning and will stay up-to-date on best practices in digital marketing along with insurance industry trends.
Your qualifications
Youre an experienced digital marketer with a proven track record of managing budgets effectively. You know Google Search Ads, Display Ads and Microsoft Bing Ads like the back of your hand, and are well-versed in UTM tracking and improving quality scores. You have experience setting up and optimizing conversion tracking including offline conversions and you excel at creating and refining custom audiences for display campaigns. You love all things data and are passionate about using analytics to drive positive results.
Youre a motivated self-starter that loves taking initiative and absolutely thrives in a fast-paced environment managing multiple deadlines. Youre also a critical thinker thats detail oriented and has strong problem solving, project management and time management skills. And on top of all that, you have top-notch oral and written communication skills.
Where youll work is up to you
We believe in offering a flexible work environment that allows you to decide where you work best. Whether you prefer to be in our Durham Region office or work remotely from anywhere in Canada, the choice is entirely yours.
Come join us
We have some very big plans and are on an exciting path to the future. If you want to help bring game-changing ideas to life and make a difference, then join us on our mission to make insurance lovable.
Mitch is an equal opportunity employer, and were committed to building an inclusive, diverse and inspiring environment for all employees. If you require any specific accommodations during the recruitment process, please let us know and well be happy to work with you to meet your needs.