Company Overview:

Round Room Live is a Live entertainment company that specializes in touring shows, experiences and exhibitions. This fast-growing, independent company specializes in transforming iconic intellectual property into unique, technology-led entertainment experiences that are tailored to the distinct character of each rights holder which can engage audiences all around the world.

Round Room Live has an impressive roster of touring properties, traveling exhibitions and immersive entertainment experiences including: The F1 Exhibition, Mandela: The Official Exhibition, Blippi The Musical, Sesame Street Live, Peppa Pig Live, Nitro Circus Live and PJ Masks Live! Save the Day.

Role Summary:

The Director of Digital Marketing will lead, implement and manage the digital marketing strategy for Round Room Live and its touring properties. The candidate will enhance brand awareness, as well as drive consumer engagement and ticket revenue. They will be responsible for paid and organic campaigns, email marketing, website and data management as well as providing analysis of KPIs and benchmarks. The Director of Digital Marketing will be expected to lead external vendors, collaborate internally and stay on top of trends within the digital landscape to incorporate best practices to Round Room Live's current tactics.

Duties/Responsibilities:

• Develop and execute comprehensive digital marketing strategies to promote Round Room Live's productions and events across various online platforms.
• Work collaboratively with the Marketing team to cohesively create and integrate the digital marketing strategy within the wider multi-channel marketing plan.
• Manage all aspects of digital advertising campaigns, including budget allocation, creative direction, copywriting, targeting, optimization, and performance analysis, to drive ticket sales and ROI.
• Create compelling and engaging content for digital channels, including social media, email marketing, website, and digital ads, to attract, engage and convert audiences.
• Monitor and analyze key performance metrics, such as website traffic, conversion rates, click-through rates, and social media engagement, to identify areas for improvement and optimize campaign effectiveness.
• Lead e-CRM and organic/paid social strategies
• Lead and coordinate Data Management.
• Manage relationships with external partners, agencies, and vendors to support digital marketing initiatives.
• Stay up-to-date with emerging digital marketing trends and technologies.
• Research competitors to stay current within the marketplace.

Required Qualifications, Skills & Abilities:

• 8+ years of professional experience in Digital Marketing.
• Previous experience in the entertainment industry or e-commerce is an asset.
• Proven track record of digital marketing success.
• Excellent analytical skills and experience with web analytics tools (eg. Google Analytics, MBM, Sprout, Delight).
• Deep understanding of MailChimp or other e-CRM software.
• Excellent written and verbal communication skills.
• Ability to convey subject matter expertise clearly and simply.
• Strong project management skills.
• Innovative, creative, positive and collaborative.
• Excellent time and project management skills
• Google certification is a plus but not required
  

Benefits of Working at Round Room

• Remote Work Flexibility: Work from anywhere with our flexible remote work policy.
• Generous and Flexible Unlimited PTO: Enjoy work-life balance with our unlimited paid time off policy.
• Comprehensive Medical, Dental, and Vision Insurance: Coverage available for both employees and their dependents.
• Employee Assistance Program (EAP): Access to resources and support for personal and work-related issues.
  
• Mental Health Benefits through One Medical (US): Prioritize your mental well-being with our dedicated support services.
• 401(k) Options (US): Plan for your future with our retirement savings plans.
• Supportive Core Team: Thrive in a collaborative and encouraging work environment.
  

Location: This position is remote with preference for candidates based in the Greater Toronto area. Travel may be required.

Job Title: Director of Digital Marketing

Department: Marketing

Reports to: VP, Marketing

Effective Date: ASAP

Recruitment Process:

1. Round 1: Screening Video Call with People & Culture Lead
   • Initial screening conducted by the People & Culture Lead to assess candidate fit and qualifications.
2. Round 2: Team Interview with Marketing Team
   • Interview with the Marketing Team to evaluate candidate's skills, experience, and cultural fit within the department.
3. Performance Task
   • Candidates who advance to this stage will be given a performance task to complete, allowing them to demonstrate their abilities relevant to the role.
4. Round 3: Final Round with Hiring Managers (VP of Marketing and CEO)
   • Final interview round with key decision-makers, including the VP of Marketing and CEO, to assess candidate suitability for the position and organizational alignment.

Application Instructions:

To apply, please submit a resume with contact information for three professional references via BambooHR. Please note that references will only be contacted after we have notified finalists of their candidacy.

Applications will be reviewed on a rolling basis until the position is filled.

Round Room Live is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.