DescriptionWe are looking for a talented Marketing Automation Manager to amplify our marketing efforts. This is a hybrid role based in our Mississauga head office. This role calls for the crafting and execution of top-tier lifecycle marketing strategies to boost customer engagement, retention, and lifetime value throughout their journey with us. The ideal candidate for this position is someone with a background in marketing automation, adept at segmentation, and campaign management, combined with a deep understanding of customer behavior and commitment to data-driven decision making.
Challenges to be Met

• Email Marketing: Lead the strategic planning, development, and execution of email marketing initiatives, including lifecycle-triggered emails and newsletters.
• Lifecycle Marketing Strategy: Work alongside cross-functional teams to devise and execute strategies that enhance customer acquisition, onboarding, retention, and loyalty.
• Segmentation & Personalization: Utilize customer data for effective audience segmentation & deliver personalized marketing campaigns & communications for distinct customer segments.
• Marketing Automation: Develop and optimize marketing automations and workflows to enhance campaign execution, lead nurturing, and overall marketing effectiveness.
• Customer Journey Mapping: Monitor the customer journey to identify key touchpoints, creating targeted marketing initiatives to improve customer engagement & drive conversions.
• A/B Testing & Optimizations: Implement A/B testing, analyze campaign performance to refine messaging and audience targeting, fostering continuous improvement.
• Account Management: Develop & execute customer engagement campaigns that support both sales & product marketing, customer loyalty & retention, to optimize customer lifetime value.
• Automation & Reporting: Monitor & optimize the performance of CRM & Salesforce Marketing Cloud, ensuring compliance with regulatory & privacy requirements such as CASL, and continuously improving campaign outcomes through analysis and optimizations.
• Deliverability & Inbox Placement: Test emails to minimize spam risks and improve inbox placement. Monitor and manage campaign deliverability to maintain a positive sender reputation.

Qualifications & Skills

• University degree in Marketing or equivalent combination of education and business experience.
• 5-8 years of proven experience in email marketing, lifecycle marketing, CRM, or a similar role.
• Familiarity with Salesforce CRM and Connector, including reporting, data extension creation, and lead & contact management.
• Well-versed in Salesforce Marketing Cloud: Content Builder, Email Studio, Analytics Studio and Journey Builder.
• Proven HTML, CSS and AMP script experience.
• Have successfully built and optimized email programs with advanced automation rules.
• A data-driven mindset, a proactive attitude, and great organizational skills
• A good understanding of marketing automation and email best practices
• Proficiency in audience segmentation and list management
• Strong collaborator who seeks out cross-functional feedback and input to build comprehensive strategies
• Strong project management skills & an ability to work under tight deadlines.
• A curious, motivated individual always ready to explore new strategies to enhance the customer experience and achieve business goals.
• Certification: Marketing Cloud Administrator, Marketing Cloud Email Specialist (preferred)