About Peter Mielzynski Agencies LTD “PMA” and the Mission

PMA Canada's Mission is to become Canada's Best Premium Beverage Alcohol Growth Partner. We strive to be recognized as ‘Agents for Growth' focused on three core areas of People, Partnerships and Performance. We represent an enviable portfolio of leading premium spirits, wines and beer brands. We are a privately held company founded in 1979 by Peter Mielzynski Sr., and to this day we pride ourselves on building brands and providing Service Excellence for our Suppliers, Customers & Consumers.

Company Values

Teamwork: Share and communicate knowledge and skills with others, can recognize other's best practices and apply them to daily activities. Actively involved in the overall business and team's activities

Professionalism: Show proper preparation, responsiveness, accountability, and responsibility for their actions. Improves self through personal development. Conduct themselves with honesty, ethics, and integrity.

Leadership: Energize employees and provide a path to career success, company objectives and growth. Display a conscientious work ethic, coach, and mentor staff, be proactive and not reactive to potential issues.

Creativity: Show initiative to succeed, share ideas, opens to change, and learn from successes and failures.

Enthusiasm: Bring energy, passion, positive attitude and demonstrate strong commitment to PMA

About the Sales Manager Role

Reporting to the Key Accounts Director | Retail – Western Canada the Sales Manager | Alberta Chains will lead the Field Sales Team dedicated to , with accountability for the Development of Team Members, Expansion of PMA Brands within Banners, and Delivery of Business Objectives.

Key Deliverables

• Actionable Individual Development Plans for Direct Reports
• Annual Depletions Outcome vs Target by Brand Expression & Banner for the Business Unit
• Minimum Execution Standard (MES) Outcomes vs Target by Brand Expression & Banner for the Business Unit
• Shopper Conversion Driver (SCD) Outcomes vs Target by Brand & Banner for the Business Unit
• Bi Weekly Banner Business Performance Review Sessions with Key Accounts Director & KAMs
• Weekly 1:1 MES | SCD Status vs Target Review Sessions with Alberta Chain Sales Representatives
• Monthly Scorecard on Business Unit Key Business Metrics & Competitive Gaming Report by Banner
• 2 Weekly In Market Coaching & Development Days with Alberta Chain Sales Representatives
• Investment Control within Budget by Brand Expression & Banner

Behavioural Competency Requirements

• Accountability
• Customer Centricity
• Transparency
• Inspection of Expected Results
• Ownership of the Business
• No Blame Fixing

Management Competency Requirements

• Outcome Orientation
• High Performance Coaching
• Interpersonal Effectiveness
• Workflow Management
• Financial Acumen
• Judgement & Decision Making
• Rapid Capability Building
• Strategic Thinking & Awareness

Functional Competencies Requirements

• Effective ‘Level to Level' Customer Relationships in support of Direct Reports
• Sales Plan Implementation & Course Correction
• Business Performance Management & Reporting
• Commercial Acumen
• Persuasive Selling
• Negotiation & Influencing

Knowledge Competency Requirements

• RTC | The PMA Way of Selling
• AGLC Regulatory Standards & Canadian Beverage Alcohol Industry Ways of Working
• Effective Working Knowledge of Alberta Retail Banners Operating Rhythms
• Effective Working Knowledge of Sales Force Automation Tools
• Effective Working Knowledge of MS Power Point & MS Excel
• Post Secondary Degree in Business
• Smart Serve Certified
• WSET Certified

Experience & Other Requirements

• Post secondary education required in business or related field.
• Minimum 5 Years Sales Experience in the Retail Sales Channel (Beverage Alcohol or CPG)
• Minimum 3 Years of Beverage Alcohol Sales Experience in Alberta
• Well Demonstrated Track Record of Team Building & Sales Leadership
• Well Demonstrated Track Record of Managing Stakeholders
• Valid Driver's License with Fully Insured & Reliable Transportation
• Minimum 60% of Time in Field including Ability to Travel Overnight within Alberta as Required
• Hybrid Working Environment based in Calgary or Edmonton, Alberta
• Must be Legally Able to Work in Canada
• Must be of Legal Drinking Age

Physical Demands

• Frequent Hand Motion to perform various duties
• Occasional Immediate Reaching, Minimal Overhead Reaching to perform various duties
• Occasional Standing and Occasional Walking for short amounts of time to perform various duties
• Extended Sitting for Long Periods of Time at Desk or Workstation to perform various duties

PMA Canada is committed to providing equal opportunity and accessibility in its recruitment process. If you are selected for further consideration and require accommodation to participate in this recruitment process, please advise your Talent Acquisition partner