Position Overview
Motif Labs is seeking a dynamic Brand Manager to join our passionate team. Reporting directly to the Marketing Director, this role presents a unique opportunity to shape and drive the growth of Motif Labs' distinguished portfolio of brands within the cannabis industry. The ideal candidate will possess a strategic mindset, exceptional leadership skills, and a proven track record of successfully managing brand development and marketing initiatives.
Company Overview
Motif Labs is a frontrunner in the cannabis industry, holding dominant market positions in vapes and infused pre-rolls across Canada. Our commitment to excellence is reflected in our diverse range of brands, including BOXHOT, DEBUNK, Boondocks, and Rizzlers, each meticulously crafted to cater to the evolving needs of today's consumers. Upholding the highest standards of quality, we continually strive to surpass expectations, ensuring unparalleled satisfaction for our clients and consumers alike.
Role and Responsibilities:
Brand Strategy

• Take ownership of assigned brands, overseeing profit and loss, innovation strategies, and brand health metrics.
• Collaborate with the Marketing Director to develop and execute comprehensive annual Brand & Marketing plans, encompassing new product launches, advertising, promotions, distribution strategies, and digital initiatives.
• Drive the development of business cases to support the launch of new products or line extensions, presenting compelling recommendations to senior leadership.
• Lead the planning, timing, and execution of product launch strategies, focusing on generating awareness, maximizing distribution, and driving sales.
• Define and uphold brand standards including product quality, packaging, pricing strategy, and other qualitative attributes.
• Proactively engage in commercial planning, adapting strategies in response to changing market dynamics or competitive landscapes.
• Manage the entire product lifecycle, collaborating with cross-functional teams to optimize SKU and portfolio productivity.

Brand Equity & Execution

• Translate Brand and Marketing plans into effective trade strategies and support tools, aligned with marketing objectives to drive sales across Retail, E-commerce, and Key Account channels.
• Identify and capitalize on marketing and promotional opportunities with Key Account retailers, managing promotional calendars and evaluating ROI to optimize programs.
• Collaborate closely with Sales Finance and Field Sales leadership to develop product-specific messaging and strategies, driving distribution gains and assortment listing retention.
• Oversee the Brand's marketing budget, ensuring alignment with commercial activities and identifying opportunities for optimization.
• Partner with internal creative teams and external resources to develop and execute marketing materials and campaigns that support key initiatives.
• Develop and execute comprehensive Omni-marketing strategies for retailers nationwide, fostering mutually beneficial partnerships to achieve shared goals.

Product Knowledge

• Develop and execute product knowledge strategies for all brands, leveraging technology and expertise to drive distribution and sell-through.
• Serve as a subject matter expert, providing support to internal and external stakeholders to meet business objectives.

Skills

• Entrepreneurial Mindset: Drive plans forward with resourcefulness, creativity, and a relentless focus on revenue growth and market share.
• Performance Oriented: Obsessively pursue results, leveraging P&L ownership and market insights to drive revenue growth.
• Agile: Operate with agility, embracing a test-and-learn approach to adapt to evolving market dynamics.
• Collaboration & Integration: Lead cross-functional teams with influence and collaboration, fostering a cohesive and aligned approach to brand management.

Requirements

• Bachelor's Degree in Business or Marketing.
• Minimum of 3-5 years' experience as Assistant Brand Manager or Brand Manager in a consumer-packaged goods environment.
• Experience in managing and developing direct reports.
• Exceptional multitasking abilities and a commitment to meeting deadlines.
• Excellent verbal and written communication skills.
• Proficiency in MS Office suite, particularly Excel, PowerPoint, and Word.
• Ability to thrive in a fast-paced, high-pressure environment.
• Availability to attend occasional onsite training and meetings at our Aylmer location.

Motif Labs is an equal opportunity employer and welcomes applications from individuals with disabilities. Accommodations are available upon request for candidates participating in the selection process.
Join Our Team
If you're passionate about driving brand success and shaping the future of the cannabis industry, we invite you to apply for the Brand Manager position at Motif Labs. Join us in our mission to deliver unparalleled quality and innovation to consumers nationwide.

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