Are you pursuing a business degree or, better yet, with a concentration in marketing?

Location: Hybrid (Remote and out of our downtown Toronto office)

Compensation: $1,000 CAD per week

Term: Summer (June - August)

About the Position

• Ensure Becel Social Media Channels (YouTube, Meta, and TikTok) channels are up to date (profile info, banners, ad assets)
• Develop social posts, content creation, and posting cadence on Becel socials
• Prepare transition documents to help onboard new social media agency
• Work with Upfield marketing team and website team to make updates and changes to Becel.ca (consumer and healthcare sites)
• Conduct Becel brand descriptor and pack image audit on 3P marketplaces.
• Work with design agencies to create 3D packaging mock-ups as needed
• Refresh Becel Brand Presentation Deck (assets, pack shots, research slides)
• Organize pack shots and creative assets into folders, ensuring consistent naming conventions for ease of use & findability
• Assist in the designing and trafficking of paid brand materials, such as newsletter lead-generation ads. Adapt old campaign assets.
• Audit and upload-pack shots and assets to the Digital Asset Management (DAM) and Sharepoint
• Assist in spreads innovation concept research projects (support in brief writing, data mining, results data interpretation)
• Support in product launch requirements including completing sell sheets, customer sales pres., product listing, social/comms plans for new products
• Post-launch product progress - data collection on 2024 product launches for comparison to launch targets
• Additionally, managing a marketing intern will enable current Marketing team members to develop People Management skills
• Establish optimal social media ways of working and posting cadence to maximize ROI
• Successfully onboard new social media agency
• Successfully updated brand websites to include new product launches and campaigns while removing discontinued items
• Successfully support in the execution of Research Projects.
• Gain an introduction to the foundations of brand marketing and business acumen
• Develop People Management skills among current Marketing team members
• Improve the organization and refresh brand assets, including campaign videos and key visuals

What's next?

If this position sounds interesting, please hit the apply button now!

We understand your resume might not be up-to-date, so we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.

Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviors, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.

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