FinSANA is a global fintech company that specializes in catering to underserved and underbanked consumers. Our organization has a passion for helping people financially through our technology solutions which has allowed us to serve millions of consumers globally.

Headquartered in Montreal, Canada with offices in Ontario, United States and Latin America, we encourage personal and professional growth in equal measures. To create the best possible experience for our employees, we continuously invest in our teams and provide opportunities for growth.

We are seeking an SMS Specialist who will be responsible for all aspects of the company's SMS lead generation program including but not limited to – audience selection, scheduling, content, testing, deliverability, compliance, reporting, revenue, and list attrition. The right candidate will utilize their business acumen and analytical skills to define and exceed KPI's relative to management's expectations.

This position requires expert understanding of SMS marketing best practices and customer behavioural patterns to achieve maximum performance of individual campaigns and the overall program.
This role will be a ‘hand-on' position. The SMS specialist will be solely responsible for developing and implementing the approved strategies.

DUTIES AND RESPONSIBILITIES

• Utilize in-house data to re-engage customers via SMS for lead generation
• Implement and manage the day-to-day SMS lead generation program
• Develop lead generation SMS strategies
• Build out and deploy campaigns
  
• Establish metrics and relevant KPI's to measure performance of the SMS campaigns
• Craft robust A/B testing plans, actively assess and adjust plans accordingly
  
• Analyze targeting, ad creative, SMS content to drive lead growth and revenue
• Create and present monthly personal accountability reports for management
  
• Keep abreast of all recent trends and strategies in the marketplace
  
• Maintain best practices to minimize list attrition and avoid compliance/legal issue

REQUIREMENTS

• Passion for SMS marketing
  
• Preferably 5+ years in SMS marketing
  
• Preferably 3+ in LeadGen
  
• Solid sales and business acumen
  
• Strong analytical skillset
  
• Demonstrated ability to handle pressure and thrive in a start-up type environment
  
• Articulate and personable with strong communication skills
  
• Ability to negotiate with internal and external stakeholders
  
• Operates independently yet collaborates as part of a team
  
• Ability to travel internationally for trade shows, conferences, and company events
  

BENEFITS

• Competitive salary
• Paid personal/sick days
  
• Health, Dental, Life Insurance for you and your family
• RRSP Matching Program
• Work-life balance
• Stable hours (Day shifts)
• Hybrid work style
• Casual dress code
• Employee Referral Program