Social Media Coordinator - Professionals

About UsBushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.
Born in Ottawa, ON, we have grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.
At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and career growth go hand in hand. If you're ready to make an impact, we’d love to meet you!
Why Join Bushbalm?

• Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry
• Work in a collaborative and fun environment that values creativity and fresh ideas
• Gain strong opportunities for career growth and professional development
• Help grow a brand trusted by beauty professionals and waxing salons across North America
• Play a hands-on role in building the Bushbalm PRO community and social presence

About the RoleNew to Bushbalm, we are looking for a Social Media Coordinator who loves creating content, staying on top of trends, and building engaged online communities.Reporting to the Senior Brand Manager and working closely with the Social Media & Content Strategist, you’ll help bring Bushbalm PRO’s social strategy to life through content creation, publishing, community management, trend spotting, and creator coordination. This is a highly hands-on role. You’ll create and edit short-form video, use Canva and templates from our Design Team to develop social assets, engage with our community of estheticians and beauty professionals, identify great UGC and creator opportunities, and help keep our social channels organized and moving.You will work from an established social strategy and creative direction while bringing your own ideas, design eye, and platform knowledge to the day-to-day execution of Bushbalm PRO’s channels. If you’re creative, organized, social-first, and excited to become deeply immersed in the professional beauty industry, this role is for you.
In this Role You Will:Content Creation and Publishing

• Conceptualize, shoot, edit, and publish social-first content based on established content pillars, campaigns, and creative direction
• Create platform-native content across Instagram, TikTok, YouTube, and other relevant channels, including Reels, TikToks, Stories, carousels, and static posts
• Use Canva and templates provided by Bushbalm’s Design Team to create polished, on-brand social assets
• Adapt existing templates across different content needs and formats while maintaining a consistent Bushbalm PRO look and feel
• Turn product education, waxing tips, industry insights, trends, and Bushbalm PRO initiatives into engaging, easy-to-understand content
• Write strong captions, hooks, on-screen text, and CTAs that reflect Bushbalm PRO’s voice
• Support the Social Media & Content Strategist in maintaining and executing the content calendar, ensuring content is created, approved, organized, scheduled, and published on time
• Support content capture at events, education sessions, launches, shoots, and other PRO initiatives

Community, UGC and Creators

• Manage day-to-day engagement across Bushbalm PRO social channels, including comments, DMs, tags, mentions, and UGC
• Proactively engage with estheticians, waxers, salons, spas, educators, creators, and other beauty professionals
• Identify strong UGC, testimonials, transformations, educational content, and community stories to amplify across our channels
• Identify and build relationships with potential creators, educators, ambassadors, and PRO advocates
• Support creator and PRO initiatives through outreach, gifting, follow-ups, permissions, content coordination, and asset collection
• Keep creator, UGC, and community opportunities organized and flag relevant feedback, conversations, and opportunities to the broader team

Trends and Marketing Support

• Stay immersed in TikTok, Instagram, and the professional beauty space to identify relevant trends, formats, sounds, conversations, and creative opportunities
• Bring timely content ideas and social inspiration to the Social Media & Content Strategist
• Keep a pulse on what beauty, skincare, and professional brands are doing across social and identify opportunities for Bushbalm PRO to stand out
• Support social reporting by tracking content performance and helping identify key trends and learnings
• Collaborate with the Senior Brand Manager, Social Media & Content Strategist, Design Team, and broader team to support launches, campaigns, promotions, events, education initiatives, and partnerships

Who You Are

• You have 1–2+ years of experience in social media, content creation, marketing, or a related role
• You understand Instagram and TikTok and have strong instincts for trends, hooks, formats, and what makes people stop scrolling
• You’re confident shooting and editing short-form video and are comfortable being on camera when needed
• You have hands-on Canva and graphic design experience, with a strong eye for typography, layout, visual hierarchy, and creating polished social assets from established templates
• You are a strong writer who can turn educational information into clear, engaging, social-first content
• You are organized, proactive, and comfortable managing multiple pieces of content, conversations, and projects at once
• You enjoy engaging with people online, bringing forward new ideas, and collaborating closely with creative and marketing teams
• You have a genuine interest in skincare, beauty, esthetics, or the professional beauty industry; previous industry experience is an asset

What Success Looks LikeYou help make Bushbalm PRO an account that beauty professionals genuinely want to follow.Our social channels consistently show up with relevant, high-quality content across video and designed assets. Our community feels heard and engaged. Great UGC and creator opportunities don’t get missed. Trends are identified early, and content moves efficiently from idea to published post. You are able to take the creative foundation provided by our Design Team and translate it into engaging, social-first content while maintaining the integrity of the Bushbalm brand. Over time, you develop a deep understanding of our PRO audience, our brand, and what works across our social channels and use that knowledge to bring increasingly strong ideas and execution to the team.
Perks & Benefits

• Competitive salary and comprehensive benefits package
• Flexible work environment (remote/hybrid options where applicable)
• Health and wellness benefits, including a lifestyle spending account
• Professional development opportunities to support career growth
• Free access to our award-winning products
• Inclusive and dynamic company culture with team-building events

This position requires completion of a project as part of the application. Carefully review the section below and include the completed project with your submission. Applications submitted without the project will not be considered.
Project Create a TikTok or Instagram Reel using a current social media trend or audio, adapted for Bushbalm PRO. Your video should feel native to the platform and relevant to estheticians, waxing professionals, or body care routines. Feel free to film yourself, use props, or get creative with how you represent the product (e.g. using a stand-in as a Bushbalm product).
What we are looking for:

• A strong, attention-grabbing hook (immediate or within first 3 seconds)
• Clear and relevant use of a current trend or audio
• Content that feels engaging, relatable, or educational
• On-camera confidence and personality (or strong voiceover/editing style)
• Alignment with Bushbalm PRO’s tone: confident, cheeky, and helpful

Guidelines:

• Length can vary depending on the trend (typically 7–30 seconds)
• Use any tools you like (TikTok, CapCut, etc.)
• Prioritize creativity and platform-native content over polish