Commercial Strategy Manager

At Rubicon Organics, our vision is to be the most trusted house of premium cannabis brands – creating elevated experiences for people everywhere. Our mission is to build brands people believe in by delivering elevated experiences in all we do. Through uncompromising quality, purposeful innovation, and trusted partnerships, we create products and relationships that enrich lives and help shape the future of cannabis. We are seeking a Commercial Strategy Manager to act as the bridge between our brand marketing and sales organizations. This role is responsible for translating brand strategies into actionable channel plans, ensuring our award-winning cannabis portfolio reaches the right consumers in the right places. You will design and execute go-to-market strategies, lead S&OP from a marketing perspective, and ensure seamless alignment across brand, supply chain, and sales functions. Key Responsibilities Channel & Go-to-Market Strategy

• Develop channel-specific strategies that bring brand positioning to life in retail stores, provincial boards, and medical channels.
• Define the role of each channel (premium, mainstream, value, medical, e-commerce, brick-and-mortar) within the commercial strategy.
• Create national and regional go-to-market playbooks aligned with sales, bringing the brand plans to life.

Brand-to-Shelf Execution

• Translate brand innovation pipelines and campaign priorities into sales execution guidelines by channel.
• Optimize product assortment, pack formats, and pricing strategy per channel to maximize growth and minimize cannibalization.
• Collaborate with sales teams on in-store activations, retail promotions, and trade programs that remain compliant with cannabis regulations.

Sales Enablement & Liaison

• Serve as the primary point of contact between brand marketing and sales, ensuring mutual alignment on objectives, priorities, and KPIs.
• Equip sales teams with channel insights, toolkits, and selling stories rooted in brand positioning and consumer research.
• Lead quarterly channel business reviews to evaluate performance and identify opportunities.

Insights & Analytics

• Analyze channel performance using sales data, market share, consumer insights, and retailer feedback.
• Provide input to portfolio strategy by identifying channel-specific trends, opportunities, and risks.
• Track competitive activity across channels to inform proactive adjustments.

Key Account Collaboration & Support

• Act as a strategic partner to the Sales team for top retailers
• Build compelling key account stories, assortment strategies, and portfolio recommendations grounded in insights.
• Support joint business planning, category reviews, and multi-cycle listing negotiations.
• Collaborate with Key Account Managers to identify growth opportunities and troubleshoot business risks.
• Ensure tailored plans for each key account that maximize brand visibility, distribution, and velocity.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field (MBA an asset).
• 5-7 years of experience in channel strategy, trade marketing, category management, or sales within CPG or regulated industries (cannabis, alcohol, tobacco, pharma preferred).
• Strong understanding of cannabis retail environment, provincial distributor systems, and regulatory restrictions.
• Proven ability to translate brand strategies into effective commercial execution.
• Exceptional communication, collaboration, and stakeholder management skills.
• Highly analytical, with proficiency in tools such as Excel, Power BI, or Nielsen/Headset data.

Success in this Role Looks Like

• Flawless alignment between brand plans and sales execution.
• Clear and consistent channel playbooks that guide sales and retailer engagement.
• Increased sell-through and improved distribution quality across priority channels.
• Strong relationships across marketing, sales, and provincial boards that position the company as a best-in-class partner.

Why Rubicon?

• Join a publicly listed, mission-led company focused on sustainability and product excellence.
• Work in a collaborative environment with smart people who value initiative.
• Salary of $85-95k, bonus potential 15%, monthly phone stipend.
• Flexibility through a hybrid schedule 3 days in the office and an unlimited vacation.
• Dog-friendly office because great teams include four-legged coworkers too!
• Medical and dental benefits coverage after 3 months.