Senior Optimization Analyst

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TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.

As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

Overview

Seeking a Senior Optimization Analyst to join our Digital team. This role focuses on improving digital customer experiences through data-driven experimentation, A/B testing, and website optimization initiatives. You'll work closely with stakeholders across product, marketing, analytics, and digital teams to drive conversion improvements and deliver measurable business impact.

Job Description

Reporting to the Practice Chapter Lead, Optimizations & Personalization, the Senior Optimization Analyst will be responsible for understanding customers online, recognizing their digital needs and goals, and measuring their success. The Senior Optimization Analyst will plan, prioritize, and execute Optimization initiatives across public sites and conversion funnels. This includes A/B (Standard & Premium), multi-variant testing, segmentation, and targeted testing programs. The position will ensure that these initiatives deliver value and improve the client experience across all digital properties (public, conversion funnel, self-service, and mobile properties). Responsibilities include identifying key success metrics, issuing of test plans, technical specifications, the analysis and reporting of results, key learning and recommended next steps.

Key Responsibilities

• Lead the planning, execution, and analysis of A/B and multivariate testing initiatives across web and digital channels.

• Develop optimization roadmaps and identify opportunities to improve customer journeys, conversion funnels, digital sales performance, and user experience.

• Define success metrics, KPIs, reporting requirements, and testing strategies.

• Analyze web analytics data to uncover trends, customer behaviors, pain points, and revenue-generating opportunities.

• Present findings, recommendations, and business cases to senior stakeholders.

• Collaborate with cross-functional teams including Product, Marketing, UX, and Technology to implement optimization initiatives.

• Establish and maintain optimization standards, governance, and best practices.

• Stay current with industry trends and emerging digital optimization techniques.

Required Qualifications

• 3-5+ years of experience in digital optimization, web analytics, experimentation, or digital insights.

• Hands-on experience with:

• Adobe Target (required)

• Adobe Analytics and/or Google Analytics

• A/B Testing and Multivariate Testing methodologies

• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.

• Experience defining KPIs, measurement frameworks, and reporting strategies.

• Advanced Microsoft Office skills, particularly Excel and PowerPoint.

• Excellent communication skills with experience presenting insights and recommendations to leadership teams.

• Ability to manage multiple priorities in a fast-paced environment.

Nice-to-Have Qualifications

• Salesforce Marketing Cloud experience.

• Experience with optimization platforms such as Optimizely, VWO, or Maxymiser.

• Power BI knowledge.

• Financial services or banking industry experience.

• Exposure to customer segmentation and behavioral targeting strategies.

Ideal Candidate

You are a data-driven digital optimization professional who thrives on testing, experimentation, and continuous improvement. You have a strong understanding of customer behavior, web analytics, and conversion optimization, and can confidently partner with business stakeholders to influence digital strategy and improve customer outcomes.

Who We Are:

TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we strive to make every interaction, product, and experience remarkably human and refreshingly simple for over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to foster deeper relationships, ensure disciplined execution, and build a simpler, faster banking experience. TD is deeply committed to being a leader in client experience, that is why we believe that all colleagues, no matter where they work, are client facing. Together, we are reimagining what banking can be for our clients, colleagues and communities.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical, and mental well-being goals. Total Rewards at TD includes a base salary, variable compensation, and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off, banking benefits and discounts, career development, and reward and recognition programs. Learn more

Additional Information:
We’re delighted that you’re considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations, requirements.

Colleague Development

If you’re interested in a specific career path or are looking to build certain skills, we want to help you succeed. You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

If you’re passionate about helping clients and building deep, lasting relationships, TD offers diverse career paths where you can grow your expertise and make a meaningful impact.

We're committed to your success and foster a respectful workplace where diverse perspectives are valued, everyone has fair opportunities to grow, and you can unlock your full potential to achieve your career goals. Here at TD, we hire and develop the best.

Training & Onboarding
We will provide training and onboarding sessions to ensure that you’ve got everything you need to succeed in your new role.

Interview Process
We’ll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if you’d like accommodations (including accessible meeting rooms, captioning for virtual interviews, etc.) to help us remove barriers so that you can participate throughout the interview process.
We look forward to hearing from you!

Language Requirement (Quebec only):