Reporting directly to the Director, Brand Marketing, the Social Media Manager will leverage their experience and talents to elevate Sleep Country Canada brand through social media. As Social Media Manager, you will be an expert in social media platforms, you'll establish our approach to influencer & content creator go-to-market plans, and proactively identify the ideal fits for our brands. You will also be in charge of strategizing, planning, creating and engaging with online content to ensure our brands (Sleep Country and Dormez-vous?) are reaching the right audience at the right time.

In this role you will:

• Develop a strategic, multi-channel social media marketing plan for Sleep Country/Dormez-vous? owned channels that contributes to the growth of our business and builds brand affinity with our customers
• Build relationships with influencers and content creators as part of content development efforts
• Launch influencer and content creator campaigns, both independently and alongside external agency partners
• Create new and innovative content (including ideation, copywriting, video production) for established and emerging platforms that drive organic growth
• Create and manage the social media calendar with the ability to read, react, and adapt in real time.
• Work collaboratively with the marketing team and other departments to launch social media campaigns that will build brand affinity and ultimately deliver a positive ROI
• Undertake regular reporting of social media performance analytics, leveraging analysis to improve our social efforts over time
• Act as an extension to the Customer Service team by occasionally responding in a timely manner to customer questions, inquiries or comments

The Qualifications and Experience we'd like to see:

• University or College Degree in marketing, or related discipline
• 5 years' experience in digital and social media, marketing and/or communications experience, ideally in a retail environment
• Demonstrated experience in leading and dealing with content creator / influencers and agencies in order to meet business objectives and drive results
• Experience in delivering new and creative marketing solutions and collaborating with both internal and external stakeholders
• Strategic thinking and experience with performing post campaign analytics
• Excellent interpersonal, communication, project management, negotiation, and influencing skills
• Exceptional written communication with ability to storytell and develop compelling narratives and illustrations
• Ability to work in collaborative and fast paced environment where attention to detail and handling multiple projects and timelines is critical
• Proficient knowledge of MS Office, data analytics and social analytical tools
• Proficient with social media platforms such as Instagram, Facebook, Tik-tok and Pinterest
• Bilingual written and verbal communication skills in both English and French - an asset

Commitment to Equity, Diversity, Inclusion & Belonging (EDI&B)

At SCC/DV, we are committed to building a company culture of inclusion and diversity where differences are embraced and valued, this allows us to better understand and meet the needs of our customers and the communities we serve. We want to ensure every job applicant is treated fairly and with respect regarding race, national or ethnic origin, religion, age, gender, sexual orientation, or disability.

About Sleep Country Canada/Dormez-vous?

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country Canada operates under the retailer banners; Sleep Country, Dormez-vous, Endy, Hush, Silk & Snow and most recently acquired, Casper Canada. The Company has omnichannel and ecommerce operations including 300+ corporate-owned stores and 18 distribution centers warehouses across Canada. Recognized as one of Canada's Most Admired Corporate Cultures in 2022 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The Company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people. For more information about Sleep Country, please visit www.sleepcountry.ca.

At Sleep Country Canada/Dormez-vous? (SCC/DV), we are inspired every day through our purpose to transform lives by awakening Canadians to the power of sleep and our vision to champion sleep as the key to healthier and happier lives, helping everyone achieve better tomorrows through better tonight's.

Guided by our values – We CARE About People; We WIN Together; We DREAM Big and We DELIVER with Excellence – we are building on our 30-year foundation of taking care of each other and our customers' sleep needs, with passion and commitment to be the best that we can be. We invest in our sleep ecosystem, innovative products, world-class customer experience, our communities and diverse best-in-class team to be Canada's leading sleep partner.