Content Specialist

JOB DESCRIPTION
The Content Specialist will be responsible for creating, editing, and managing engaging content across various platforms to enhance our brand presence and drive customer engagement. The ideal candidate will have a passion for home improvement, excellent writing skills, and a keen eye for detail. This role requires a creative thinker who can produce high-quality content that resonates with our target audience.
RESPONSIBILITIES

• Develop and execute a content strategy that aligns with the company's marketing goals and objectives.
• Create compelling and informative content for the company's website, blog, social media channels, email campaigns, and other marketing materials.
• Collaborate with the marketing team to plan and produce content that supports product launches, promotions, and seasonal campaigns.
• Conduct research to ensure content is accurate, relevant, and up-to-date with industry trends and best practices.
• Optimize content for SEO to improve organic search rankings and drive traffic to the website.
• Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines.
• Monitor and analyze content performance using analytics tools, and make data-driven recommendations for improvement.
• Stay current with emerging trends and technologies in content creation and digital marketing.
• Willingness to travel to KENT locations across Atlantic Canada to capture engaging video and digital content of our teams and stores.

QUALIFICATIONS

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• 2+ years of experience in content creation, preferably within the retail or home improvement industry.
• Excellent writing, editing, and proofreading skills.
• Strong understanding of SEO best practices and experience with keyword research.
• Proven experience in multimedia content production across traditional and short-form/social video; strong photography and videography skills with expertise in lighting and audio in both studio and live event settings.
• • Experience directing on-camera talent.

• • Proficiency in motion graphics and experience operating a drone considered assets.

• Proficiency in content management systems (CMS) and social media platforms.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Creative mindset with a passion for storytelling and engaging content creation.
• Basic knowledge of graphic design and multimedia production is a plus.

ABOUT US
Founded in 1882, J.D. Irving, Limited (JDI) operates in Eastern Canada (New-Brunswick, Nova Scotia, Prince Edward Island, Québec, Ontario, Newfoundland and Labrador), as well as in USA. We are a team of 20,000 dedicated employees. At J.D. Irving, Limited, you are part of a dynamic team of professionals who lead with integrity and are passionate about delivering results. With a culture that nurtures talent and creates an inclusive workplace, you can grow your career across our various operating divisions.
We are committed to creating accessible environments for our colleagues, candidates, and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary, or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.
Worried you do not meet all the requirements? Studies have shown that many applicants apply only to job opportunities when they feel they meet 100% of the criteria. We promote an inclusive environment where everyone is appreciated, recognized, and empowered to contribute fully. If you are interested in this position but are worried you did not meet all the requirements, we would encourage you to still apply.
Our recruitment advisors and hiring teams will utilize human screening combined with AI technology to help identify the skills and qualities that matter most to our business, while safeguarding your privacy and using AI responsibly.
We appreciate your interest in our company however only those candidates selected for an interview will be contacted.
ABOUT THE TEAM
Kent is the largest retail building supply chain in Atlantic Canada. With 48 locations and an ecommerce website, our mission is to be the best source of home improvement products through superior customer service and know-how, quality products, and everyday great prices. We protect our customers and staff by hiring and training associates committed to our safety values. We employ over 3,700 people and work hard to increase our market share through strategic investment in training and technology. We focus on the development of our people and promote a culture of continuous improvement and innovation. In addition to our retail stores, we operate truss manufacturing facilities and a wholesale drywall company. We are a member of Independent Lumber Dealers Co-operative and the ARENA buying group which ensures our great product selection and pricing