Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Digital,E-Commerce
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: November 29, 2023

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Job Description

Digital Marketing & Ecommerce Manager

Are you passionateabout Digital Marketing & E-Commerce?

Are you lookingfor an opportunity to develop and grow a company's Digital Footprint?

If so, this may beyour dream job!

Our client, a leading Consumer Goods - Food Company, located inMississauga, ON is looking to hire a Digital Marketing & Ecommerce Managerto join their growing team.

This is a hybrid role, requiring 3 days in office for meetings andcollaboration.

Reporting to the Director of Marketing, this individual will beresponsible for overseeing the Company's Ecommerce and Digital Marketing strategyand initiatives. Responsibilities willinclude overseeing media buying, paid digital marketing, and activity with eRetailersto drive engagement, online purchases, and brand advocacy.

RESPONSIBILITIES:

1) LeadDigital Experience Strategy

• E-Commerce Content: Leads the development andimplementation of ecommerce product page content, including text, images,how-to, A+ content, video and special program amplifications. Develops Walmart& other eRetail content, measures for results, and optimizes to maximize shopperengagement, consumer impact and ROI.
• SEO/SEM: Brings in-depth knowledge of technologies andprocesses involved in running SEO and SEM. Leads Canadian and US SEO/SEMstrategy, applying insights from digital marketing initiatives to selection ofkey search terms and headline search ads. Develops and optimizes brand SEO/SEMcampaigns, keyword lists and headline search ads with agency partners (e.g., GoogleAdWords, Walmart Criteo, Pinterest).
• Creative: Manages the development of creative assetsrequired for E. Comm campaigns.
• Testimonials & Reviews: Establishes andexecutes a plan to recruit consumer feedback and market it on Company digitalchannels.
• Consumer Data & Retargeting: Builds a plan toleverage relevant consumer shopping data and online tracking, to betterunderstand consumer behavior (ex. Monitoring FaceBook pixel on sharedwebsites). Builds a plan to retarget creative and coupons to relevant consumerprofiles.

2) eRetailStrategy and Execution

• Works closely with customer teams to developCanadian and US eRetail support plans to drive shopper engagement on existingand emerging retailer e-commerce sites.
• Support and work with media buys acrossassociated retailer and customer digital platforms in Canada and US (e.g.,Walmart, Kroger), while remaining informed regarding eContent on a continuousbasis, communicating any corresponding requirements.
• Delivers A+content to retailer e-comm sites and supports with timely delivery of assets.
• Optimizes digitalcontent to enhance the consumer experience, grow brand awareness, increase buyrate and drive consumer conversion.
• Managesdevelopment of creative to meet specifications of retailer e-comm initiatives.
• Drives consumersatisfaction in digital channels to help make Company and Brand Portfolioengaging and relevant
• Ensures keypromotions and marketing campaigns come to life on retailer e-comm platforms.

3) DigitalStrategic Business Planning

• Assists the marketing team in the Business Planningprocess with development of digital strategic plan focused on consumerengagement, acquisition and retention.
• Identifies opportunities to drive innovation andcompetitive differentiation for the organization through digital technologiesand consumer experiences.
• Proactively develops contingency plans throughoutthe business cycle due to shifting internal and external factors.
• Works closely and effectively withinternal/external partners to ensure efficient delivery of plans. Examplesinclude Pinterest, Google, Meta, Flipp.

4) DigitalDirect-To-Consumer Media Buying

• Schedule and set up paid media campaigns todrive positive engagement on a variety of digital platforms (e.g. Google,YouTube, Pinterest, Instagram, and Facebook).

5)Analytics

• Establishes effective benchmarks for measurement ofdigital marketing performance with KPIs. Makesappropriate recommendations to maximize ROI.
• Defines best practices for analytics and ensuresconsistent, ongoing benchmarking and analysis of performance, including makingdata-driven recommendations to improve future success.
• Analyzes campaign performance and conductspost-buy analysis and recommends tactical changes based on key KPI mediametrics and consumption ROI to maximize performance across social andprogrammatic channels, in line with budget parameters.
• Continuously observes digital marketingactivities and evaluates effectiveness of initiatives and chosen mediachannels, adapting marketing mix to best support continued development.
• Establishesreporting metrics for each digital campaign and reports on digital campaignperformance twice per year. Includes paid media across all digital channels.
• Performs a digitalmarketing analysis once per year assessing competitor performance in each ofCanada and US.

6) Website Management and Optimization

• Evaluates the digital experience and othermarketing propositions delivered through digital channels.
• SEO/SEM
• Supports the adoption/leadership ofshared learning and best practices globally to drive improvements within localdigital channels.
• Leads the optimization of content pagesto support addition of a French brand website.
• Collaborates with Brand andCommunications team to define content/collateral requirements and to ensure thedevelopment and execution of engaging digital content.

7) Digital Marketing Plan

• Develops and executes the annualdigital marketing plan with supporting budget.

8) Budget Management

• Managing campaign budgets; recommendingcourse corrections, ensuring effective campaigns and lead generation fromdigital platforms; and balancing campaign spending based on market dynamics andcampaign effectiveness.

9) Other related duties as required.

EDUCATION

• Post graduate degree, diploma or equivalent in Marketing, Business, oranother related field
• Certification or Courses in Digital Marketing, SEO/SEM and/or Ecommerce,an asset

EXPERIENCE:

• -5 years digital marketing and/ or e-commerce experience within the Consumer Goods or Retailindustry
• Prior experienceand strong knowledge of E-commerce & key digital marketing channels (Ex. SEM,SEO, ERetailer, mobile, YouTube, Pinterest, Meta, Flipp, Checkout 51)
• Knowledge of andexperience with website optimization (web analytics, marketing integration)
• Knowledge andexperience with retailer digital platforms
• Knowledge andexperience with paid digital media buying and set up is an asset.
• Strong MS Officeskills

SKILLS &ABILITIES:

• Strong communication and relationshipbuilding skills
• Strong analytical and problem-solving skills
• Strong project management and time managementskills
• Team player that takes initiative to presentsolutions
• Flexible, adaptable
• Proactive, takes initiative
• Managing multiple priorities
• High attention to detail; flawless execution
• Strong written and verbal communication skills
• Team-player, with ability to work with cross-functional stakeholders
• Entrepreneurial spirit, creative thinking

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