Digital Marketing Manager

The Influence Agency is a growing marketing agency that specializes in Influencer Marketing, Community Management, Content Strategy & Development, SEO, Paid Media, Web Design & Development, and much more!

We're looking for an experienced Digital Marketing Manager. At our agency, we call them Client Success Managers and they are responsible for account management, strategic direction, execution, optimization and reporting on campaign success.

This is an exciting position at a fast-moving agency aimed at always delivering best in class marketing services, on the cutting edge.

We're working in a hybrid model with 3 days a week in the office (including free lunches!) and we're looking for someone who is located in or around the GTA with the ability to travel to our West End location.

About The Influence Agency

The Influence Agency is a team of digital marketing professionals that specialize in custom Digital Marketing Campaigns. Our team is comprised of passionate, talented, creative and hard-working people that put our clients first. We know our work matters and go to work every day with a sense of purpose.

Team Member Traits

Personal Characteristics

• Cares greatly about their clients, coworkers, and self
• Highly empathetic, positive, respectful and competitive
• Open-minded, inclusive and trustworthy
• Hard-working, prompt, organized, effective, detailed, and has meticulous follow-up
• A passion for learning and improving
• A natural problem solver that identifies solutions
• Sense of humour
• Ability to think quickly and learn fast
• Is a team player but also knows how to work independently

Abilities & Skills

• Develop and manage digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient customer acquisition cost
• Ensuring successful planning and optimisation for key traffic KPIs via paid, organic and own media channels
• Work closely with the paid media team to share funnel conversion improvement ideas, feedback and present results to the client
• Has expert knowledge in Paid Advertising (Facebook and Google), Google Analytics and SEM
• Thorough understanding of organic social media strategy and execution, as well as influencer marketing
• Excellent analytical skills and leverage data, metrics, analytics and consumer behaviour trends to drive actionable insights and recommendations
• Excellent communication to be the glue between clients and our operations team

Experience

• At least 3 years of account/client management experience in digital marketing
• At least 3 years of experience in reporting on paid marketing campaigns, Google Analytics, SEO, social media, and influencer marketing.
• At least 1 year of sales experience in some capacity

Key Responsibilities

The ebbs and flows of work at an agency may require you to pitch in on a variety of projects in different ways. The right candidate will embrace the diversity of this environment, and view it as an opportunity to learn and try new things.

New Client Setups

• Lead implementation of a digital media strategy
• Partner with your clients to quickly understand their business, industry, and competitors
• Work with clients to gather and review their marketing plans, budgets and goals
• Manage and work with various departments to set up, oversee and launch new digital marketing services
• Support departments to ensure campaigns are optimised to produce the best results

Internal Management

• Work with various team members and departments to ensure all aspects of a customer's campaign are running smoothly and dynamically adjusted when necessary
• Maintain regular contact with supporting departments to ensure tasks are being completed in a timely manner
• Hold regular meetings, discussions, and brainstorms with different teams to optimize campaigns and hit KPIs

Reporting & Client Management

• Create standard monthly marketing reports, reporting on all areas of performance, communicating good news stories and how campaigns will be optimized as they continue to grow
• Create and highlight strategic recommendations through storytelling
• Upsell services (where beneficial to the client)

Culture

Our office culture is one of challenging work and fun. The office features an arcade machine with over 30,000 games, a beer tap, and a vibrant staff that enjoys positive energy and laughter. Everyone is encouraged, enabled and recognized for implementing their own innovative ideas.

We hold office events, quarterly socials and go to different industry-related events. We are looking for new teammates that add to our existing culture and can maintain a positive attitude and sense of humour while managing the pressures of client work.

We continue to strive to have a workforce that is representative of the diverse population in the GTA. Respecting all cultures and backgrounds is at our core and we encourage people from all walks of life to apply.

If you enjoy a corporate environment with tight oversight and hovering management, this is not the right role for you. We are looking for individuals that appreciate mentorship and support, but also have the attitude of a self-starter.

Qualifications

• Graduate of College or University

Excellent to Have

• Project Management experience
• Google and/or Facebook ads certification
• Email marketing experience
• Hands-on paid ads experience

Progressive Compensation

• Competitive base salary + great commission opportunities
• A thriving team member has the opportunity to see growth in their personal development and career
• We would like our team members to have a defined career path to grow internally with incentives for professional growth
• An additional $1000 / year can be put towards industry/work-related education.
• Free parking at the office
• We offer full Canada Life benefits
• 4 weeks vacation + extended break over Holiday Season + extended long weekends
• All the equipment you need to be able to work at home comfortably

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