• Department ID: 21010 - Marketing - Reitmans
• Job Type: New Position - HO/DC
• Status: Permanent

Company Description

Who we are:

At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create memorable customer experiences, backed by a strong brand portfolio and powered by the most passionate people in the industry.

Job Description

PPOSITION OVERVIEW

Reporting to the Director Marketing, Reitmans brand, we are looking for an innovative and entrepreneurial Brand Manager to develop and oversee national marketing strategies for our Hyba Activewear brand. You will be responsible for growing brand influence, advocating for, and creating content in support of brand, merchandising and operational objectives, of increasing customer engagement across Canada, in other words of solidifying and growing brand awareness and market share.

RESPONSIBILITIES

• Lead and implement marketing and communications strategies - annual, quarterly and campaign planning;
• Build and shape internal and external brand activities, including content, social media, public relations, partnerships, events, and communications to drive brand awareness and incremental sales across Canada;
• Inspire and evolve all aspects of brand development, identity, and standards in terms of use of images, logos, and product tags;
• Grow social networks to develop and propel the brand and increase traffic;
• Collaborate across the company to establish critical paths for all seasonal launches.

Qualifications

QUALIFICATIONS & COMPETENCIES

• University degree in Business, Marketing, or related field of study;
• 7 years and more progressive brand marketing experience driving digital and offline marketing campaigns/initiatives from inception to execution;
• Developed marketing acumen: ability to recognize and act on brand strategies and evaluate performance based on strategic goals;
• Proficient in MS Office and digital media tools;

Additional Information

What we offer (Why work with us):

• Hybrid work environment.
• A competitive benefits package (Full Time Employees Only)
• Paid Time Off Sick Time, Flex Days & Vacation (Full Time Employees Only)
• Additional benefits include monthly bonus potential, opportunities for advancement and tuition reimbursement
• 50% discount at all Reitmans (Canada) Limited brands (Penningtons, Reitmans & RW&CO.)
• Generous Employee Referral Policy

If this inspires you…let's talk. Sendusyour resumetoday!

By the way, did you know that Reitmans (Canada) Limited has several hundreds of stores all across Canada andthreefashion apparel banners? Get ready to join the Canadian fashion retail icon, with a great success story where you can have a voice and make a real difference.

There are many ways to wear a career at RCL! #ReadytoRCL

Reitmans (Canada) Limited is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees -- their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for providing an accessible candidate experience.

We thank all applicants. Only selected candidates will be contacted.

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