Director, Digital Strategy

Company Description

Citizen is a global communications agency built by and for the Modern Citizen. We wake up each morning inspired to make every conversation count, partnering with clients to grow their brands and positively impact culture. Across offices and disciplines, this is our single-minded mission.

We know our name comes with a responsibility - to our fellow Citizens inside our walls and around the globe. We live by the values of the Modern Citizen; one who is courageous, builds up rather than breaks down, and puts their efforts towards conversations that count. Conversations that inform, educate, or make life easier for our fellow citizens. We champion equity. We set the standard. We do what's right. We believe that conversation leads to action, and action leads to impact.

As the Director of Digital Strategy at Citizen Relations, you will play a crucial role in driving organic growth for our clients, understanding their business needs, fostering strong relationships, and leading a high-performing digital team. You will translate digital trends and strategies into actionable solutions, influence client decision-making, and position the agency as an indispensable strategic partner. Additionally, you will lead the development of integrated digital strategies, establish efficient processes, identify future leaders, and build industry thought leadership to attract new clients.

Who You Are:

• A strategic thinker with extensive knowledge of digital marketing and the evolving technology landscape.
• Excited about overseeing all key aspects of programs, including strategy development, execution, performance reporting, trends and growth opportunities, business health, business objectives, timelines, and budgets.
• Curious, ambitious, entrepreneurial, comprehensive, relentless, and committed.
• Deeply knowledgeable about campaign metrics and analytics, able to relay information effectively.
• Confident in presenting digital expertise in formal business pitches or client meetings.
• A digital evangelist, passionate about accelerating clients' digital strategies.
• An organized project manager capable of quickly prioritizing tasks in a dynamic environment.
• Extremely collaborative
• A self-starter who enjoys navigating new challenges and finding solutions through the work

Responsibilities

• Offer strategic thought leadership in building sophisticated, measurable, and actionable digital campaigns.
• Analyze client digital strategies, lead strategic ideation sessions, and partner with internal groups to deliver outcomes-focused solutions.
• Build and oversee execution of strategic paid digital campaigns that are measurable and actionable, across the integrated client ecosystem
• Maintain an in-depth knowledge of current events, trends, and changes within the digital space.
• Create strategic narratives for new business pitches, internal teams, and existing client engagements.
• Elevate strategic thinking across the organization and manage and inspire a team of strategists.

Qualifications

• Bachelor's degree or higher in advertising, marketing, business, or a similar area
• 8+ years of experience in digital planning/strategy with progressive levels of responsibility; agency experience is a plus.
• 5+ years of previous management experience.
• Expertise in two or more of the following disciplines: Social Media, CRM Marketing, SEO/SEM, Media Planning, Analytics, UX/UI, and of course a general interest in AI
• Excellent written and verbal communication, presentation, organizational, interpersonal, and analytical skills.
• Proven ability to strategically plan digital initiatives that align with clients' goals and outcomes.
• Expert knowledge of paid advertising tactics, marketing automation, conversion rate optimization, and advanced audience targeting.
• Experience translating technical information into digestible formats.

Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.

We thank all applicants. However, only those selected for an interview will be contacted.

Creating meaningful work means embracing different perspectives. We are an equal opportunity employer and do not discriminate based on age, colour, ability, national origin, race, religion, sex, or sexual orientation. Not only are these provisions protected by provincial and federal law, embracing difference is what makes 'agency name' what it is—and we wouldn't have it any other way. We pride ourselves on our inclusive and accessible workplace. If you need any accommodations during the interview process to make it work for you, let us know.

#J-18808-Ljbffr