Participate in the development and execution of the company brand(s), including brand marketing, trade marketing strategies and programs, as well as provide market analysis to enhance brand share an d positioning.

Key Responsibilities:

• Take a lead role in the day to day management for key executional elements of all brand campaign projects including; Media, Creative, Sampling, Shopper, PR.

• Build and develop clear communication internally (cross-functionally) and externally (with all agency partners) that give focused direction to develop programs that deliver against brand plans.

• Analyze business results to ensure strategies and programs are effective and KPI objectives are being attained to maximize ROI.

• Support product development process by assisting in packaging creative development; and take a lead role in supporting Brand Managers to build both internal and external sell-in materials.

• Assist Sr. Brand Managers in building internal / external presentation materials such as National Sales Meeting and NPD launch decks.

• Assist Sr. Brand Managers in the day to day brand budget management and tracking.

• Participate in the development of brand marketing strategies as they relate to product,

  price, promotion, place and positioning within the Canadian market.

• Work with Sr. Brand Managers to assist in the development of the annual brand marketing

  plans.

• Create and update all data/sell sheets (retail & food service).

• Maintain the asset library for all local Canadian brands.

Perform other duties as required.

Success Factors:

• Market share and equity growth across primary brands/segments.

• On time and on budget execution of marketing plans.

• On time and on budget execution of Sales and marketing material development.

• Stakeholder satisfaction.

Experience:

• 1-3 years experience in Brand Management within a Tier 1 CPG environment.

• Experience in developing and executing marketing programs, brief writing, and overall P&L

• Proven ability to deliver initiatives that have been realized and contributed significant gains in

  capture of market share, revenue, and volume growth.

• Excellent interpersonal skills and experience working across cross-functional teams.

• Good strategic and analytic thinking skills. Comfortable utilizing data to support business decisions

• Strong experience working within MS Office, PPT, Excel.

• Working knowledge of Nielsen and market analytical tools.

• Ability to work in a fast-paced environment.

• Strong communication skills both written and oral.

• Demonstrated organizational, prioritization and multi-tasking skills.

• Strong Attention to Detail.

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