Primary Purpose:

The primary purpose of a Business Development Director at Tag is to drive sales by building long-term and profitable relationships with new customers as well as growing revenues from existing clients. As part of the Business Development team, you are responsible for elevating our market position within your target sector (advertising agencies) in order to secure profitable, long-term client relationships for the business. You will also oversee and help manage our rep network as part of our channel sales efforts.

Key Responsibilities:

1. Proactive engagement in core business development activities to reach set KPIs and targets.
2. Utilize strong communication skills, both verbal and written, and teamwork.
3. Employ a consultative sales approach to uncover opportunities and match them with relevant services.

Job Qualifications:

• Education: Undergraduate degree or college diploma in Business, Marketing, or related field (a combination of education and experience can be substituted).
• Experience: 5+ years in business development within marketing, creative, or production industries, ideally selling to brands/advertisers and advertising agencies.
• Skills: Proven track record of exceeding customer satisfaction and sales results, urgency-driven critical thinking, decision-making, and drive, excellent communication, negotiation, and oral presentation skills, strong proficiency in Microsoft Office - Excel, Word, Outlook, PowerPoint, experience with Salesforce.

Supervision:

Exercised: None
Received: VP of Business Development, Chief Operations Officer, Executive Creative Director, Senior Business Development Director(s)

Job Relationships:

• Internal: VP of Business Development, Chief Operations Officer, CEO, Executive Producers, Producers, Production Assistants, Executive Creative Director, Creative Directors, Designers (Pitch Team), Senior Business Development Director(s)
• External: Clients, Prospective Clients, Independent Sales Reps

Job Duties:

1. *Revenue Generation - Meeting or exceeding monthly and annual revenue targets through nurturing new business opportunities in both prospective and existing clients
2. *Rep Channel – Overseeing our independent sales reps under the direction of VP of Business Development, COO, and ECD. Ensuring that they are generating board flow and suitable opportunities for Tag as well as keeping them up to date on our services.
3. *Sales – Dealing with initial client inquiries and then working alongside the Creative/Production team to develop, negotiate, and close a winning proposal that is also profitable for the business.
4. *Meetings – Consistently arranging client meetings/screenings with the right levels of contact through lead generation, cold calling, and emails.
5. *Presenting – Obtaining, planning, preparing, and delivering engaging presentations to clients in both a one-to-one and larger group environment.
6. *Communication – Good at questioning, probing, and listening to uncover key client challenges and then demonstrating how our products and services meet those needs.
7. *Client Management – Ensuring our clients are getting the best service from us, which leads to repeat, longer-term business. Keeping customers up to date on our product and service offering as well as working with our production and creative teams to draw up bids, schedules, and keep projects on track.
8. *Networking – Utilizing industry events, press, and contacts to stay informed of current market trends and relaying these back to management and marketing for development.

Working Conditions:

Office environment, travel required as needed to visit clients within dedicated sales territory

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