Description & Requirements COMPANY BACKGROUND lululemon's purpose - to elevate the world by realizing the full potential within every one of us - is as dynamic as the company's history and current momentum.
Founded in Vancouver in 1998 with the intent to bring technical athletic fabrics to yoga, lululemon's first office was a product design studio by day turned yoga studio at night. What was then a very practical solution to paying the rent has ultimately come to define what differentiates lululemon. What has made the company wildly successful has been its steadfast focus on empowering its stores to become community hubs for lululemon's consumers (Guests) to live the Sweatlife—a combination of sweating, growing, and connecting together—as well as participate in lululemon sweaty activities.
Today, lululemon is a publicly traded (LULU) $9.6B global business with more than 30,000+ employees and 710+ stores across four continents and 25 regions. lululemon's products include Performance Apparel for women and men (pants, shorts, tops, jackets) for healthy activities such as yoga, running, training, and most other sweaty pursuits, Casual Apparel (formerly On The Move) for women and men (RTW tops, bottoms, outerwear, knits and wovens), Accessories (bags, socks, underwear, yoga mats/equipment, and water bottles), and most recently, footwear.
The power of our brand translated to growth across regions in 2023, with revenue in the Americas increasing 12%, China Mainland up 67%, and other international markets combined growing 43%, compared to 2022. We have an impressive funnel of innovation, our opportunity to increase our brand awareness remains significant, and we will continue to grow and optimize our store base both within the Americas and around the world.
Our Essentials membership program in North America has grown to more than 17 million members in the first year, and we were proud to see the China Mainland business approach the $1B mark in 2023, as the region celebrated their 10-year anniversary. In 2023, we entered new markets in EMEA and APAC, and ended FY23 with 711 company-operated stores worldwide, adding 56 net new lululemon stores since Q4 of 2022.
In the fourth quarter of 2023, net revenue increased 16% to $3.2 billion and earnings per share increased 20% versus last year to $5.29. North American revenue increased by 9% and international by 54% both versus last year. In Q2, our women's revenue increased 13% and men's by 15%, and our store revenue and digital revenue increased by 15% and 17%, respectively.
Our Impact / Impact is an essential part of our culture and underpins our business strategy. Guided by our Impact Agenda, we approach this work holistically through three pillars that address the interconnection of our products, people, the communities we serve, and our planet.

• Be Human / We are taking thoughtful steps towards a more equitable and inclusive future. We are committed to reflecting the diversity of communities we serve and operate in through our IDEA work, investing in our people with full pay equity, holistic benefit offerings, and leadership development, as well as supporting and empowering the makers across the supply chain.
• Be Well / As a global company committed to helping people feel their best, we are leveraging our business, expertise, resources, and communities to invest in and advocate for the wellbeing of those most impacted by systemic inequity around the world. Our goal is to provide access to wellbeing tools and resources to more than 10 million people by 2025.
• Be Planet / To create a healthier planet, we are innovating to create more sustainable materials and working to advance a circular ecosystem. Across our value chain, we are also reducing our carbon, waste, and water footprint, and improving chemicals management through science-based targets.

TITLE Vice President, Strategic Sales
LOCATION The VP, Strategic Sales will be based in Vancouver, Canada.
REPORTING STRUCTURE Reporting + Direct Reports: The role is a direct report into our Senior Vice President, North America Retail, and will oversee a team of 50+ FTEs.
Peer Relationships: The VP, Strategic Sales will sit on the North America Retail Leadership Team and work closely with all its members including VP NA Retail West, VP NA Retail East, and VP Retail Operations. Also working cross-functionally, this leader will partner closely with Brand, Merchandising, Planning, Fulfillment & Logistics, Finance, and Legal.
JOB SUMMARY The VP, Strategic Sales will lead lululemon's North America Strategic Sales (Wholesale) business, overseeing all wholesale selling channels. This VP will be leveraged to grow Strategic Sales channels across North America and collaborate with global leaders as we look to build out our International Strategic Sales channels. Strategic Sales is seen as a critical growth driver for lululemon's 2030 goals and expects to see significant growth this year and over the years to come.
OVERSIGHT AND RESPONSIBILITIES

• Responsible for the Strategy, System, Team, and Governance for lululemon's wholesale business
• Provide organizational leadership and development to direct reports and the business
• Drive overall North America Strategic Sales goals, drive guest traffic, and guest acquisition to lululemon's owned vertical channels
• Ensuring the proper structure is in place to deliver to KPIs and align with company strategy within the channel and cross-functional departments, such as Financial Planning & Analysis, Merchandising, Product, Planning, and Brand
• Overseeing financial planning and channel product buys, and having final sign-off on Independent, Key Accounts, Campus, Team, Corporate, and Key Initiative Accounts
• Creating strategy and execution with cross-functional partners regarding new business, ex. Collaborations and large North America regional partnerships
• Working with the lululemon Evolution Office ("LEO") to build out the future infrastructure of the strategic sales channel that will support and drive growth to $1B USD
• Responsible for legal signoffs on partnerships, contracts, and business development for licensing apparel
• Supporting and providing steer for global strategic sales as part of the Global Strategic Plan

YEAR ONE DELIVERABLES Desired achievements in first 12-months in the role. Onboard Thoughtfully. Listen + Learn from lululemon's culture. Understand the why behind our current strategy and operations to inform the future of Strategic Sales.
Drive & Executive Market Growth Strategy. Lead through a strategy that enables continued growth. Recognize shortfalls and growth opportunities, leading through creating & implementing solutions. Drive consistency in performance across North America. Inspire & support our teams to grow each channel, removing roadblocks and unlocking their own potential.
Build Foundational Relationships Internal and External to lululemon. Listen and collaborate with lululemon leadership based on trust & personal responsibility. Enable new ways of working through collaborative working strategies that create a powerful Strategic Sales business that is ultimately founded in serving lululemon's guests' needs.
Grow & Invest in a World Class Strategic Sales Team. Connect and look to understand our current team members and each individual's opportunities for growth as well as the opportunity to grow as a collective team. Build and empower a confident team around you that enables our business to grow beyond our expectations.
CANDIDATE CRITERIA - "Must-Haves" An Expert in Wholesale. You have 10+ years in wholesale leadership with experience navigating wholesale contracts within a global, matrixed environment.
Demonstrated Ability to Succeed in Matrixed and Global Environments. You have been successful in environments that required influence & collaboration as a means to move the business forward. You understand the importance of connection and consistent communication with your key partners and stakeholders around the globe. This connection has been a meaningful part of your success.
Who Wins with Others via Collaboration. You are skilled at building relationships. You have a high EQ, are approachable, authentic, willing to take the lead when necessary, but also want others in the limelight. You connect with your team, and internal & external stakeholders naturally. You build trust through hard work and diligence including personally rolling up your sleeves when the team needs it. You are a natural coach and mentor who is committed to the growth of your team.
Visionary who Creates Followership. You are skilled at building an organizational vision & narrative that creates followership for the organization. This strong storytelling supports the organization and leaders to shift to behaviors and ways of thinking that support the growth of the organization.
Creating Inclusive Environments. You value the experience and opinion of everyone and create space for those to be shared. You are a natural coach and mentor and are committed to the growth of your team.
COMPENSATION lululemon's compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $217,000 - $345,000 USD annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program and equity offerings, subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice. #J-18808-Ljbffr