At Andrew Peller Limited (APL), our mission is to be Canada's #1 branded wine and craft beverage company by delivering the perfect brand experience for every We are one of Canada's largest and oldest wine companies with a rich heritage in quality winemaking. We produce some of Canada's most recognized brands and offer our teammates a challenging and rewarding employment experience. We are seeking a dynamic Channel Marketing Manager in the West to help our teams provide best-in-class consumer-centric experiences across APL's western estates, enhancing long-term, high value brand relationships. This role will drive consumer-facing marketing initiatives that will build equity and drive traffic through consistent consumer engagement. This role can be work from home however willingness to visit estates close by in Kelowna and Oliver will be required. Providing marketing support and insights that will create growth in tasting room visitation, wine club memberships, E-comm revenue and social media followers at the Okanagan Wineries (BHEW, TCV, Sandhill and GMEW). Developing all wine club, E-comm and social media content, taking a holistic view of our Okanagan properties from Vineyard to shelf, and representing the interests of B2B where appropriate in the channels. Managing media relations related to food and wine lifestyle, travel and tourism, and for increasing our presence print and online publications, including user-generated review sites. Bachelor of Commerce or equivalent, combined with three to five (3-5) years brand/hospitality marketing experience Retail marketing experience an asset Proficiency in online and offline marketing tools and ability to work within tight timelines Develop and execute consumer-centric experiences across APL's western estates, ensuring alignment with the brand's long-term strategic goals. Spearhead consumer-facing marketing initiatives that enhance brand equity and drive increased visitor traffic. Implement consistent consumer engagement strategies that maintain and grow brand loyalty. Collaborate with the brand marketing team to report on progress, insights, and outcomes from marketing campaigns. Utilize analytics and market research to inform and optimize marketing strategies. Report directly to the Brand Marketing, providing regular updates and integrating feedback into marketing practices. Create promotional programs (Radio, Print, digital) to drive traffic to the Estates, support wine club membership growth and to sell tickets for events. Work with local hospitality partners to strengthen/create partnerships that leverage their guests/traffic in the tasting rooms. Works with local tourism associations to ensure that the Wineries gain maximum benefit from winery related programming from those entities. Support the Estate teams to develop E-comm offers building upon an established calendar; Responsible for development and maintenance of on-site property signage. Responsible for the execution of consumer surveys and all on-site research programs Create new marketing initiatives and partnerships that will benefit the wineries and DTC (wine clubs, E-comm, direct sales via 3 rd parties) Responsible for creating an annual marketing plan to drive all revenue streams (experiences, retail wine sales, wine club growth, e-comm) then tracking/evaluating results; also responsible for ad hoc reactive marketing tactics. Andrew Peller Limited is committed to meeting the needs of persons with temporary and/or permanent disabilities in a way that allows them to maintain their dignity and independence. At Andrew Peller Limited, we are committed to creating and celebratinga culture of Diversity, Equity, Inclusion and Belonging. We are an equal opportunity employer committed to ensuring every person has a right to equal treatment with respect to employment without discrimination or harassment because of race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender identity, gender expression,age, record of offences, marital status, family status or disability. #