Head of Acquisition

Head of Acquisition

About the Company

Fast-growing online gaming brand redefining how players engage with casino entertainment.

Industry

Gambling & Casinos

Type

Privately Held

About the Role

The Company is seeking a Head of Acquisition to play a pivotal role in the growth and development of its online gaming brand. This leadership position is focused on redefining player engagement with casino entertainment and requires a strategic approach to scaling a sustainable acquisition engine.

The successful candidate will be responsible for:

• All new player growth
• Developing testing frameworks
• Building long-term value partnerships across various channels

A key aspect of the role is to work closely with analytics, product, and creative teams to:

• Optimize conversion
• Measure the impact of acquisition strategies

The Head of Acquisition will also:

• Lead a high-performing team
• Manage budgets
• Ensure that player quality is preserved while efficiently scaling acquisition efforts

Qualifications

Applicants for the Head of Acquisition role at the company should have:

• A minimum of 7 years' experience in acquisition or growth leadership
• A proven track record in budget and target delivery
• A background in sweepstakes or iGaming
• Strong experience in affiliate programs
• Familiarity with attribution and marketing analytics platforms

The role demands a builder who is:

• Adept at working in a fast-paced, data-driven environment
• Focused on high-quality players that contribute to long-term value

The Head of Acquisition will be expected to:

• Establish and execute a 12-month plan that includes channel expansion
• Implement SEO diversification
• Create a repeatable growth engine to support future scaling

Leadership Skills

Leadership skills are essential for this position, as the role involves:

• Managing agencies and vendors
• Establishing clear processes and reporting rhythms within the acquisition team

Hiring Manager Title

General Manager

Functions

• Marketing