About Maple Diversity

Maple Diversity is one of Canada's leading multicultural marketing and inclusion-focused communications agencies. We help brands authentically engage diverse audiences through cultural strategy, inclusive creative, and community partnerships. Our clients include Fortune 500 brands and public institutions committed to reaching Canada's evolving, pluralistic consumer base.

We are now entering a focused growth phase and seeking a freelance Business Development Manager with strong experience in B2B outreach, lead generation, and sales coordination-preferably within the marketing, advertising, or communications sectors.

Role Overview

In this role, you will:

• Generate leads and secure discovery meetings with qualified prospects
• Help build a consistent sales pipeline across Maple's priority sectors (CPG, retail, government, financial services, telecom)
• Collaborate with the leadership team on pitch opportunities, RFPs, and client proposals

You will be compensated hourly and expected to deliver measurable results, with performance-based renewal after 6 months.

Key Responsibilities

• Conduct outbound outreach (email, LinkedIn, referrals) to secure 5-10 meetings/month
• Research and qualify leads across Maple's core verticals
• Maintain and update CRM with outreach and pipeline activity
• Support proposal development and pitch logistics with senior team
• Track and report key performance metrics weekly

Ideal Candidate

• 3+ years of B2B sales or new business development experience (preferably agency-side)
• Strong written and verbal communication skills
• Comfortable with cold outreach and proactive follow-up
• Organized, self-directed, and metrics-driven
• Familiar with CRM platforms (e.g., HubSpot), LinkedIn Sales Navigator, and proposal coordination
• Knowledge of the marketing, advertising, or creative agency landscape is a strong asset

What We Offer

• 6-month Contract (with potential for renewal)
• Opportunity to work with a national brand in inclusive marketing
• High-impact role with performance-based renewal or expansion
• Access to internal advisors, consultants, and senior leadership support
• Optional bonus/commission for high-value deals brought in and closed