MUST HAVE:

• Minimum 3+ years of Salesforce and marketing automation experience.

• Minimum 3+ years of Campaign Management and Delivery experience with segmentation strategy

• Solid CRM experience and understanding of marketing campaign concepts and best practices

• Solid experience owning multi-audience campaigns, and extensive usage of Salesforce Marketing Cloud (SFMC) required, inclusive of Journey Builder, Email Studio, Automation Studio, and Data Extensions,

• Proficient in AMPscript, HTML/CSS, and dynamic content scripting for email customization.

• Experience creating dynamic and personalized marketing campaigns using AMPscript and SQL expertise, building automations for marketing, analysis, and system maintenance using SQL knowledge, maintaining and optimizing SFMC for peak performance and data integrity.

• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.

• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment.

NICE TO HAVE

• 3+ years of journey orchestration experience in Financial Services or other regulated industry

• Salesforce Marketing Cloud certifications: Administrator, Developer, and/or Email Specialist

• 3+ years of experience working with cross-functional teams in a matrixed environment with a track record of effectively working autonomously and navigating ambiguity

• Knowledge of Inline CSS, Embedded CSS, External CSS, and AMPScript + CSS to work in SFMC