Lantic is currently recruiting for the position of Product Marketing Manager based at our Toronto offices. Reporting to the Director of Sales, Retail and Distribution, the Product Marketing Manager will play a pivotal role within our Commercial Team, contributing to the growth of one of Canada's oldest brands. The incumbent will lead product marketing strategies that drive value across multiple channels-including industrial, consumer, and export and will help enhance the performance of our sugar portfolio.

RESPONSIBILITIES:

• Lead the development of product roadmaps, assess competitive landscapes and understand conditions that impact product market fit.
• Determine relevant insights via research to map unmet customer needs and prioritize solutions that help both Lantic and our customers succeed.
• Drive marketing strategies including customer and product segmentation, value propositions, product positioning, key-messaging, sales enablement (sell sheets, presentations, product databases, etc.), as well as traditional media (print, social, etc.).
• Own analytics related to product performance: P&Ls, sales velocity, and channel insights.
• Collaborate cross-functionally with Sales, Production, QA, Finance, and Operations.
• Lead continuous improvement initiatives based on product, customer, and performance data.
• Champion a customer-first approach across all strategic marketing activities.

QUALIFICATIONS AND PROFESSIONAL EXPERIENCE REQUIRED:

• 3 to 5 years experience in a Brand Management or Product Marketing role, ideally with a Food/FMCG brand.
• Post-secondary education in Business, Marketing or a related field. MBA preferred.
• B2B marketing experience
• Exceptional, well-rounded communication skills
• Above average Excel skills. PowerBI, SQL experience, an asset.
• Bilingualism (French & English) in order to communicate with our french- and english-speaking sites is considered an asset.
• Ability to travel both domestically (3-5 times per year) & internationally (1-2 times per year). A valid passport is required.
• Sense of urgency & entrepreneurial spirit.
• Ability to build strong relationships, build trust as a leader, influence and deliver on commitments.
• Intellectual curiosity, creative thinking and prioritization skills.