Franchise Business Consultant (FBC)

Division:

Midas Franchise Division

Function:

Division Sales & Field Operations

Reports to:

Division Vice President - Canada

General Summary

The Franchise Business Consultant (FBC) will be actively involved in supporting Midas franchisees which could include multiple provinces and regions with annual sales from $40M-$60M. This includes supporting success in our tire, parts and credit programs, as well as coaching and implementing best practices. The Franchise Business Consultant's role will be responsible for meeting top line and bottom-line objectives in sales, car count, tire sales and improving customer centricity. The FBC will act as a change agent executing business model transformation and will be accountable for improving store operations, growing sales/profits, increasing the value of our franchise network, and growing new stores (both conversions and new construction).

Primary Responsibilities

• Build and maintain strong business relationships with Midas Franchisees and their key management personnel by providing insightful support, training, management, reporting and motivation to enhance overall operations.
• Focus on growing car counts, while employing strategies to enable Midas Franchisees to say yes to every customer. Develop and execute tactical action plan and strategic plans aligned with KPIs targets, values, vision, and best practices of the brand.to transform the Midas Business Model from a "basic service shop" to a full-service car care destination and service provider (present & future) in becoming an automotive destination, dealership alternative and leader in automotive hospitality.
• Coach and teach Midas Franchisees to manage P&L as a tire and auto service retailer. Getting them to learn and embrace the concept of balancing Gross Profit Percent and Gross Profit Dollars.
• Coordinate and lead regularly scheduled Midas Franchisee meetings. Sharing tactics to drive same store sales growth, Fleet sales and new technology integrations proficiencies to impact franchisees and brands profitability while building camaraderie amongst the Franchisees in their Region.
• Be "present" for franchisees as they embrace and overcome the challenges required to grow a successful business and ensure world-class support with the goal of improving overall growth, profitability and customer experience.
• Participates in Cold Calling of competitive independent tire and auto repair dealers to discuss converting their business to Midas or potentially selling their business to existing Midas Franchisees.
• Orients Franchisees to the Midas Purpose & North Star, understanding the Midas System, working through start-up issues, and helping them become proficient with all things operational.
• Work with cross functional support teams on all aspects of growing store count. Focus includes but is not limited to: saving stores, upgrading and transferring weaker dealers to stronger owners, and identifying new franchisees.
• Engage with all Midas support departments to help achieve franchisee goals. Departments include marketing, training, call center, accounting, real estate, construction, purchasing, and tire merchandising.

Education & Experience

• Experience in multi-unit retail operations. Including district/area management, store management, business planning, competitive analysis, and retail execution in a company owned and/or franchise environment.
• Familiarity of franchise industry
• Experience in automotive and/or other retail industries a plus
• Bachelor's degree in business administration or related field preferred.

Demonstrable Skills

• Public speaking, strong verbal, and written communication skills
• Ability to challenge, motivate, influence, and communicate effectively.
• Results focused and goal orientated
• Strong organizational, territory, time management, and customer follow-up skills
• Proven ability to negotiate and create "win-win" outcomes
• Exceptional Microsoft Office Skills: PowerPoint, Word, and Excel
• Ability to effectively managing costs/expenses.
• P&L management in a competitive automotive environment. Thorough understanding of key financial metrics and ratios (cash flow, break-even, profitability, ROI, labor, controllable expenses, managing Gross Profit % vs. Gross Profit Dollars, etc.) and operational drivers with the ability to recommend and convince franchisees to make changes where appropriate.
• Experience in change management; including, implementation of new policies and procedures.
• Customer service orientation and a high level of professional integrity and understanding that success through other people's performance is vital to the job
• Possesses the ability to work well under pressure and handle multiple tasks.
• Team player with a high level of ownership and influence

Geographic, Work and Travel Requirements

• FBC is required to reside within assigned region.
• Approximately 70-80% overnight travel expected.
• Occasional nights and weekends required to support franchisees, training, meetings and special events.