Position Title: Marketing Designer V

Location: Hybrid - Toronto, ON (3 days/week onsite)

Start Date: July 14, 2025

End Date: July 14, 2026

Duration: 12 months (possibility of extension and/or conversion)

Role Overview:

We're seeking an experienced Marketing Designer (Salesforce Marketing Cloud Campaign Specialist) to join a high-impact, cross-functional team focused on building a best-in-class personalized marketing ecosystem. This position plays a central role in developing, executing, and optimizing 1:1 digital journeys using Salesforce Marketing Cloud (SFMC), enabling automated and data-driven communications across key customer touchpoints.

Key Responsibilities:

• Design, build, and deploy marketing journeys using Salesforce Marketing Cloud tools (Journey Builder, Email Studio, Automation Studio).
• Create and manage responsive templates, A/B tests, dynamic content, filters, forms, and triggered automations.
• Configure audience entry/exit/re-entry rules and decision splits aligned with marketing goals.
• Execute QA and technical validation of journey builds across devices and segments.
• Develop highly dynamic, personalized campaigns using AMPscript, HTML/CSS, and segmentation logic.
• Maintain data extensions and leverage CDC (Customer Data Cloud) for advanced audience segmentation.
• Provide campaign performance insights and contribute to journey optimization sessions.
• Collaborate with stakeholders in Marketing, Analytics, and Business Units to align campaign execution with strategy.
• Support onboarding and upskilling of specialists on SFMC best practices and platform capabilities.

Must-Have Qualifications:

• 7+ years of overall experience in marketing/campaign execution roles.
• 3+ years hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Data Extensions).
• Proficiency in AMPscript, HTML/CSS, and dynamic scripting for email customization.
• Strong understanding of CRM concepts, campaign management, segmentation strategy, and journey orchestration.
• Familiarity with CASL and regulatory frameworks for Canadian email marketing.
• Ability to manage multiple concurrent campaigns in a deadline-driven environment.

Nice-to-Have Qualifications:

• SFMC certifications (Administrator, Email Specialist, or Developer).
• Experience working in Financial Services or other highly regulated sectors.
• SQL proficiency for automation, analysis, and data integrity checks.
• Experience in a Center of Excellence (CoE) model or journey orchestration setup.
• Strong cross-functional collaboration experience within matrixed environments.