• Job Title: Senior Manager, Marketing Modernization
• 12-Month Contract
• Start Date: July 28th , 2025
• Location: Hybrid (1x onsite Thursday and 4th Friday in Toronto)
• Salary: 65-68/hr T4A

About the Role

As a Senior Manager on the Marketing Modernization team, you will lead and support initiatives that advance CIBC's Digital & Direct Marketing ecosystem. You'll work closely with cross-functional teams to implement Salesforce Marketing Cloud solutions, manage strategic projects, and drive marketing technology transformation.

Must-Have Qualifications

• 7+ years of experience in project management, ideally in marketing or digital transformation
• Proven experience with Salesforce Marketing Cloud, including Journey Builder
• Working knowledge of Salesforce Data Cloud
• Strong understanding of marketing technology implementation
• Ability to manage multiple projects and stakeholders simultaneously

Nice-to-Have Qualifications

• Experience in the banking or financial services industry
• Salesforce certifications (e.g., Marketing Cloud Consultant, Administrator)
• Familiarity with Adobe Marketing tools

Key Responsibilities

• Project Leadership:
• Lead Salesforce Marketing Cloud-related projects from planning to execution, ensuring alignment with business goals and timelines.
• Manage both Agile and Waterfall project methodologies.
• Salesforce Expertise:
• Leverage deep knowledge of Salesforce Marketing Cloud, including Journey Builder and Data Cloud, to guide implementation and optimization.
• Act as a technical liaison-while not a developer, you understand the platform's capabilities and can translate business needs into technical requirements.
• Stakeholder Collaboration:
• Partner with Marketing, Technology, Product, and external vendors to ensure cohesive project delivery.
• Present updates and recommendations to senior leadership.
• Strategic Thinking:
• Contribute to the development of the marketing modernization roadmap.
• Analyze market trends and client behavior to inform strategy.
• Change Management:
• Develop and execute change management strategies to support adoption of new tools and processes.