Sales Representative - Niagara Area

Status: Full-Time, Permanent

Reports To: Sales Manager

Salary: Commensurate with Experience

Position Overview

Pelee Island Winery is seeking an experienced and motivated Sales Representative to manage and grow sales in the Niagara region. This territory is a high priority area and will involve working closely with LCBO stores, grocery retailers, restaurants, and licensed establishments to promote the Pelee Island Winery brand. The ideal candidate has a strong background in wine or beverage sales, deep understanding of the Niagara market, and a passion for building customer relationships.

Key Responsibilities

• Develop and manage sales accounts in the Niagara region, including LCBO stores, licensed restaurants, hotels, and grocery chains.
• Execute regular sales calls, conduct product tastings, and deliver staff training to retail and licensee partners.
• Monitor retail inventory and ensure appropriate stock levels and merchandising standards.
• Meet or exceed sales targets by identifying and capturing new business opportunities.
• Represent the brand at industry events, tastings, and consumer-facing promotional activities within the Niagara market.
• Report on territory performance, market trends, and competitor activity.

Qualifications

• Minimum 2 years of sales experience, ideally in wine, beverage alcohol, hospitality, or CPG.
• Strong understanding of the Niagara market and local business landscape.
• Proven ability to build and maintain strong client relationships.
• Excellent communication and presentation skills.
• Valid Ontario Driver's License and access to a reliable vehicle.
• Smart Serve certification (or willingness to obtain).
• Bilingualism is an asset, but not required.
• Ideal candidate would have wine sales experience.

Physical & Travel Requirements

• Must be able to lift up to 20kg (cases of wine) and stand for extended periods at tastings and events.
• Frequent travel within Niagara and surrounding area; occasional evening or weekend events.

Why Join Us?

Be part of a passionate team representing one of Canada's premier wineries. The Niagara territory offers immediate opportunities for sales growth, strong market engagement, and career development.