Acsenda School of Management (ASM) is a private higher education institution offering degree programs in business, hospitality and management in British Columbia, Canada. With international students from over 50 different countries, ASM is committed to teaching excellence and quality programs that prepare students to work in selected sectors of the global labour market and providing an international perspective on learning and individualised attention to supporting student success.

Primary Purpose:

Reporting to the Marketing and Communications Manager, the Marketing and Communications Coordinator plays a key role in supporting the planning and execution of marketing initiatives, internal and external communications, and digital engagement strategies to enhance the visibility and reputation of Acsenda School of Management (ASM).

This position is responsible for coordinating social media and advertising campaigns, creating engaging content, covering and promoting events, and ensuring brand consistency across all channels.

Key Responsibilities:

Marketing & Campaign Support

• Assist in the planning, development, and execution of marketing and communication strategies.
• Coordinate and implement digital and print advertising campaigns targeting diverse audiences.
• Ensure all marketing initiatives align with ASM's brand guidelines and institutional goals.

Content Creation & Management

• Develop and schedule engaging content for social media platforms, newsletters, and the ASM website.
• Design and edit visual assets (graphics, posters, banners) using tools such as Canva, Adobe Suite, or similar.
• Support video and photo production for marketing and promotional use.

Digital Engagement & Performance Tracking

• Monitor, analyze, and report on social media and campaign performance using tools such as Meta Business Suite, Google Analytics, etc.
• Track web traffic and audience engagement metrics to inform future strategy.

Event Promotion & Coverage

• Promote and provide coverage for campus events, workshops, and community engagement activities.
• Collaborate with internal departments to ensure proper visibility and support for institutional events.

Team & Project Coordination

• Supervise and coordinate schedules for student workers involved in content creation and digital campaigns.
• Liaise with internal teams (e.g., Student Services, Academic Programs, IT) to gather information and align messaging.
• Coordinate with external vendors, community partners, and media contacts as needed.

Brand Stewardship

• Ensure consistency in brand voice, tone, and visual identity across all marketing materials and communication channels.
• Uphold and promote ASM's values and identity in all public-facing materials.

Administrative & General Support

• Assist with administrative tasks such as scheduling, organizing assets, and maintaining digital archives.
• Support the Manager of Marketing and Communications with special projects and initiatives as assigned.

Qualifications, Technical skills and Experience required of this role include:

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• Relevant certifications (e.g., Google Analytics, HubSpot, Social Media Marketing) are a plus.

Experience:

• Minimum of 1-2 years of experience in marketing, communications, or a related field, preferably in an educational or non-profit setting.
• Proven experience in managing social media channels and executing digital marketing campaigns.
• Experience in content creation (writing, graphic design, video editing) for digital and print platforms.
• Familiarity with event planning and promotion, particularly in educational or community-driven environments.
• Demonstrated ability to collaborate with cross-functional teams and external partners.
• Experience using project management tools (e.g., Trello, Asana, or similar).

Technical Skills:

• Proficiency in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar.
• Proficient in content management systems (CMS) such as WordPress or similar platforms.
• Knowledge of email marketing tools (e.g., Mailchimp, Constant Contact) and automation.
• Experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer).
• Familiarity with Microsoft Office Suite (Word, Excel, PowerPoint) and Google Workspace tools

Benefits:

• Benefits: Paid time off, Employee assistance program, Company events, Dental care, Vision care, Extended health care, Life insurance, Disability insurance, On-site gym