Qualifications:

• Bachelor's degree in Business, Marketing, Finance, or a related field (MBA is a plus).
• 12+ years of experience in sales or business development, with a minimum of 6+ years in BFSI and SaaS, covering both B2B and B2C.
• Proven success in selling SaaS products to financial institutions and/or consumer markets in London.
• Deep understanding of the Canadian banking ecosystem, consumer finance trends, and regulatory environment.
• Ability to articulate technical product offerings to both enterprise decision-makers and end-users.
• Experience with CRM tools (e.g., Salesforce, HubSpot) and sales automation platforms.
• Excellent communication, negotiation, and stakeholder management skills.