Enercare Inc. is one of Canada's largest home and commercial services companies, providing leading products and services in heating, cooling, plumbing, electrical, water heating and water purification. Our purpose is to provide energy-efficient products and services to our customers, so together we can take action for a greener tomorrow, starting in our homes and buildings.

We are a company that believes strongly in the health, safety and wellness of our people. Enercare is a place where careers are made. We take pride in caring for and continually striving to make a positive impact in the communities we operate in. In our values and our ambitions, we embrace change, and support our team members along the way.

Nationally, Enercare Inc. operates under several brands including Enercare, Service Experts, HydroSolution, Pioneer Plumbing & Heating, and Syles Mechanical Services, servicing Canadians in Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, Quebec and New Brunswick. We are united through our joint commitment to excellent customer service to the Canadians we service every day, and our mission to contribute to a resilient, sustainable future. Enercare Inc. Is wholly owned by Brookfield Infrastructure Partners LP ("Brookfield"), a global leader in the management of alternative assets across real estate, infrastructure, renewable power, and private equity.

Summary:

We are seeking a highly analytical and strategic Marketing Analytics Manager to lead our data-driven marketing initiatives. The ideal candidate will leverage marketing data to optimize campaigns, drive customer engagement, and enhance business performance. This role involves analyzing trends, measuring effectiveness, and providing actionable insights to improve decision-making and ROI.

Responsibilities

• Develop and implement analytics frameworks to measure marketing performance.
• Track, analyze, and report key marketing metrics, including customer acquisition, retention, conversion rates, and pricing strategies.
• Conduct product performance analysis, identifying key trends and areas for improvement.
• Design and execute A/B tests to optimize marketing and pricing strategies.
• Utilize Microsoft Fabric to integrate, process, and analyze large-scale marketing, product, and pricing data efficiently.
• Work with OneLake and Lakehouse architecture to centralize and streamline data management.
• Use tools like Google Analytics, CRM systems, Power BI, and Microsoft Fabric for data visualization and insights.
• Perform competitive pricing analysis to optimize pricing models and revenue potential.
• Collaborate with marketing, sales, and product teams to refine targeting strategies.
• Create dashboards and visual reports for stakeholders.
• Forecast trends and recommend data-driven strategies for growth.
• Ensure data integrity and compliance with industry standards.

Qualifications & Skills

• Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
• 3-5+ years of experience in marketing analytics or a similar role.
• Hands-on experience with Microsoft Fabric, including Power BI, OneLake, and Lakehouse architecture.
• Expertise in product performance analytics and pricing strategy optimization.
• Proficiency in data analytics tools (Google Analytics, SQL, Tableau, Power BI, etc.).
• Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing).
• Excellent problem-solving skills with attention to detail.
• Ability to communicate insights clearly to both technical and non-technical audiences.
• Experience with predictive modeling and customer segmentation is a plus.

Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare's recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant's accessibility needs due to disability and are available upon request.