Position:

Manager, Data Science (MMM)

(Montreal; bilingual)

About Omnicom Media Group Canada

As a leading global media network, with data at the core, Omnicom Media Group (OMG) creates end-to-end solutions for clients, anywhere, swiftly and efficiently. OMG considers client business needs from the start and keeps consumer behavior at the heart of everything we do. OMG is comprised of the full-service media networks OMD, PHD, XLR8 (aka Touché) and Hearts & Science; as well as Annalect (OMG's technology, data and analytics division) and several specialty media communications companies. OMG offers unparalleled clout in the marketplace and a depth of capabilities and experience that drive leadership and innovation in every media platform.

The Capabilities group brings together a team of experts in marketing and advertising technology, digital platforms and marketplaces, data solutions and marketing science, and content and influencer marketing, to support the four brand agencies of OMG Canada. This team of specialists supports new business growth, product development and digital operational excellence including programmatic media buying for all digital channels, audience segmentation and measurement, and media insights derived from rigorous statistical analysis.

Position and Responsibilities

The MMM Practice on the Data Science team helps clients understand the impact of their marketing investments and how different advertising decisions impact business outcomes (e.g. brand health, sales, revenue, market share). As a member of this client-facing team, you'll collaborate with fellow data scientists to deliver media mix modeling (MMM) solutions, including agile and high definition MMM, forecasting and scenario planning. You'll collaborate globally to leverage custom models to optimize media investment and client business performance.

As a Manager on the team, you'll work directly with agency teams to gather client business requirements, recommend MMM solutions, and collaborate on building scopes of work. You'll manage data gathering from clients, and guide agency teams to cleanse and organize the data. You'll process data (SQL, R, Excel) and apply statistical models on media and panel data. You'll explore, analyze and summarize all components of the data. Other responsibilities include:

• Ensure data sufficiency before the modeling phase of projects
• Perform ad-hoc quantitative analyses specific to a client MMM engagement
• Use and contribute to the existing code base (R, Python, VBA)
• Project management: project planning, task assignment, quality and deliverables management
• Collaborate with agency teams on client report writing
• Manage and mentor a team of analysts

Key Skills and Experience

• Bilingual (English & French)
• Degree in a quantitative discipline (e.g. economics, statistics, quantitative psychology, marketing analytics, finance), or equivalent practical experience
• 3-5 years experience working in a quantitative role with marketing and/or media data (ideal: media agency, digital transformation consultancy, retail media network, in-house programmatic trading desk)
• Experience conducting quantitative analyses with advertising data (e.g. search, social, display/video, OOH)
• Strong business communication skills. Ability to communicate the implications and recommendations of complex analyses in clean, concise language for mid- to senior-level client management
• Experience managing a small team
• Proficiency in at least one of: R or Python (scikit-learn). Nice to have: SPSS, SAS, MATLAB or Stata.
• Some experience with data visualization platforms, e.g. Tableau, Power BI, R (Shiny/ggplot2) or Python (Matplotlib)

This position reports to the Director, Data Science at OMG. The successful candidate will have the opportunity to collaborate with colleagues in Investment, Platforms and Activation, Ad Operations, Data Engineering and Commerce practices.