At Lantic, we strive to be a great company to partner with, work for and invest in, offering a best-in-class portfolio of natural sweetener solutions. With over 135 years of experience, we've proven that we're committed to creating lasting brand connections and long-term business partnerships. We stand proud of our heritage and as we grow, we're also committed to continuously improving to meet the evolving needs of consumers and customers in a dynamic industry.
The Director of Sales - Sugar is responsible for developing & driving commercial strategy, sales execution, and market expansion for a portfolio of sugar products across domestic markets. This role focuses on building strategic partnerships with industrial buyers, namely food and beverage companies, while building & managing a high-performance sales team. The ideal candidate has deep expertise in the North American food and beverage sector, a strong track record of revenue management & contractual negotiations, as well as the ability to manage complex just in time logistics across trade channels.
Responsibilities:
- Lead the development and execution of the commercial strategy for sugar, targeting multiple various B2B domestic channels (e.g., chocolate, confectionery, bakery, beverage, dairy companies, distributors, etc )
- Develop a best-in-class sales team by leading, mentoring, and driving performance along with professional growth.
- Establish and grow long-term relationships with major industrial users at various levels throughout their organizations.
- Negotiate large-scale supply contracts with a focus on pricing, volume commitments, product mix, and trade terms.
- Collaborate with customer service, supply chain, and operations teams to meet OTIF and quality and cost targets.
- Monitor global & domestic market trends, including raw & refined sugar pricing benchmarks, supply & demand, trade flows.
- Provide customers with market intelligence and risk management services using various hedging tools.
- Professionally represent the company at industry conferences and associations to strengthen market positioning.
- Develop and drive sales governance tools that use various KPIs to drive insight and take action.
Qualifications:
- 10+ years of progressive sales experience within agricultural commodities and/or food/beverage sector.
- 5+ years in a sales leadership role.
- Strong understanding of the Canadian and US food and beverage sector.
- Demonstrated success in managing high-value B2B contracts.
- Excellent negotiation, strategic thinking, and relationship management skills.
- Ability to lead in a fast-paced, dynamic commodity trading environment.
- Willingness to travel domestically and internationally as needed.
What we offer:
- Competitive salary and performance bonus;
- Work Life Balance - Vacation and Personal Days;
- Pension Plan with matching company contribution;
- Extended Health Insurance and Dental Plan;
- Life and Disability Insurance;
- Personal Benefits Account;
- Share Purchase Plan - Rogers Sugar;
- Employee assistance program;
- Fitness, Professional Fees and Continuing Educational allowance.