About Blåkläder

Blåkläder Workwear is a leading provider of high-quality, functional, and durable workwear. With over 60 years of experience, we support professionals across construction, industrial, utility, and other demanding industries. Our Canadian business is growing rapidly, and we're now looking for a strategic, driven sales leader to help us capture and accelerate that momentum in the market.

The Opportunity

We're hiring a National Sales Manager to lead our Canadian sales efforts and play a key role in shaping our broader North American strategy. This is a high-impact role where you'll be responsible for leading a regional sales team, managing key accounts directly, and aligning cross-border strategies to fuel continued growth.

We're looking for someone with strong leadership skills, a structured approach to sales management, and a passion for working with high-performance, premium brands.

What You'll Do

Sales Leadership

• Lead and support a growing team of Regional Sales Managers (RSMs) and Account Managers (AMs) across Canada.
• Maintain direct relationships with Canada's most strategic customers.
• Develop structured prospecting plans for both dealer and end-user growth.
• Analyze time allocation across the team and optimize focus between new and existing accounts.
• Ensure field activity aligns with national priorities and target verticals.
• Drive accountability through monthly performance tracking and CRM reporting discipline.

Strategic Collaboration

• Act as a Key Account Manager for selected high-value accounts.
• Collaborate closely with the U.S. Sales Manager and global team to align strategy across North America.
• Partner with marketing, operations, and product teams to ensure execution and delivery.

Product & Market Feedback

• Represent the Canadian market in product and assortment discussions with global HQ.
• Share real-world insights from the field to help shape product development and strategic direction.

Who You Are

A proven sales leader with 3+ years of experience managing a high-performing team.

• Background in workwear, PPE, footwear, or premium power tools is highly valued.
• Passionate about premium brands-ideally with exposure to the outdoor or performance apparel space.
• Highly accountable and process-oriented-comfortable with reporting, forecasting, and team coaching.
• A clear communicator who builds trust with both internal stakeholders and external customers.
• Balanced in your approach-strategic in planning, but energized by day-to-day execution.
• A strong collaborator with a hands-on mindset.

What We Offer

• A dynamic, entrepreneurial environment within a growing global brand.
• The opportunity to lead and scale a high-potential market.
• Cross-border collaboration with a supportive, ambitious North American team.
• Competitive compensation and benefits.