PATTISON Outdoor Advertising is Canada's leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country, provide clients with unmatched service, insights and campaign innovation.

As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to initiate change starting from within, lead by example and reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity we aim to better ourselves and the world around us. We are PATTISON Outdoor Advertising and here everyone belongs.

Job Description:

The Intermediate Research & Media Strategist is responsible for fulfilling internal sales team (national and retail) research requests and providing actionable insights based off various data outlets to support sales. They will also be responsible for supporting sales teams by translating our research knowledge into various media strategies to plan and execute effective advertising campaigns.

The position requires strong interpersonal and client management, project management, research skills and media experience. The main purpose of this position is to provide a wide range of custom and standard analytical services to support PATTISON's sales teams. We are seeking highly motivated applicants with the right combination of media and market research experience. The successful applicant will report to PATTISON's Research & Media Strategy Manager in Mississauga.

What you'll do

SALES SUPPORT & MEDIA STRATEGY DEVELOPMENT

• Collect and analyze data from syndicated resources on consumer demographics, psychographics, and habits in order to identify opportunities for the sale of PATTISON's products across Canada.

• Develop media strategies to achieve specific marketing objectives.

• Communicate clearly and understand the objectives of the requests.

• Formulate a plan to meet request requirements.

• Prepare reports which derive strong insights from data and deliver them in a concise, visually impactful way that is easy to understand.

• Synthesize data from primary, syndicated, and secondary sources into succinct and reader-friendly deliverables for use in marketing materials, sales proposals, and executive stakeholder reports/presentations.

• Work with sales teams to educate on various media strategies utilizing various data supports.

• Will be responsible for providing strategic insight into client campaigns in order to develop the most efficient and impactful media communication plan.

Who you are

• Minimum of a BA/BS degree, preferably in social sciences, market research, statistics or equivalent.

• Must have a minimum of 3 to 5 years of professional services full-time work experience in a media strategy, research and/or marketing.

• Experience in a professional services or sales environment is an asset.

• Familiarity with Numeris RTS, Vividata, Media Radar, and/or Environics Analytics data is an asset but not required.

• A proficiency with quantitative research/custom research and syndicated research (interpreting respondent data and providing insights or recommendations and delivery high quality work).

• Demonstrates strong ability to communicate effectively both orally and in writing, translating complex concepts and results of research into clear and concise language.

• Strong understanding of data collection and analytical processes.

• Excellent planning and organizational skills with well-developed time management skills, with the ability to juggle multiple timelines, prioritize changing needs, and keep team members as well as clients updated on timing expectations.

• The ability to work collaboratively in a team environment and independently.

• Self-starter, critical thinker, with strong logic, reasoning and problem-solving skills. Able to assess research questions at hand and determine the best solution using available resources.

• Active learner, open to taking direction and able to apply feedback to future tasks.

• Excellent written, oral and presentation skills with demonstrated experience presenting quality work with a high attention to detail.

• A high proficiency with Microsoft Office with a focus on PowerPoint and Excel.

• Proficient in English and/or French (written, verbal and comprehension).

What's in it for you

We understand that there is life at work and life outside of work. Here are a few benefits we offer that support us to be our creative best.

• Hybrid work mode - 2 day per week can be worked from home

• Competitive Group Benefit coverage

• Competitive salary and bonus plan

• Annual Health and Wellness Credits

• Employee and Family Assistance program

• Education Assistance Program (Tuition Reimbursement Program)

• Paid Time Off

• Discount rates at other JPG divisions

• Employee and Family Assistance program

• Education Assistance Program (Tuition Reimbursement Program)

• Competitive salary

• Discount rates at other JPG divisions

• Gym discounts

• Extra Long Weekends in Summer

APPLICATION SUBMISSION: Please submit your resume and cover letter in English.

The short-listed candidates will be required to complete a test in person. Please provide your certifications (e.g., technical certifications) and portfolios in any forms to showcase your skills and knowledge during the interview process.

This is an exceptional opportunity to join a hardworking team that continually exceeds expectations. You will be joining a corporate culture driven by a creative spirit that emphasizes imagination, innovation, inspiration, and teamwork.

PATTISON Outdoor Advertising is an equal opportunities employer. We welcome and encourage applications from people with disabilities. We are committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If you require an accommodation during the recruitment process, please advise our Human Resources department.