Inclusion without Exception:

Tata Consultancy Services (TCS) is an equal opportunity employer, and embraces diversity in race, nationality, ethnicity, gender, age, physical ability, neurodiversity, and sexual orientation, to create a workforce that reflects the societies we operate in. Our continued commitment to Culture and Diversity is reflected in our people stories across our workforce and implemented through equitable workplace policies and processes.

About TCS :

TCS is an IT services, consulting, and business solutions organization that has been partnering with many of the world's largest businesses in their transformation journeys for over 55 years. Its consulting-led, cognitive-powered portfolio of business, technology, and engineering services and solutions is delivered through its unique Location Independent Agile delivery model, recognized as a benchmark of excellence in software development. A part of the Tata group, India's largest multinational business group, TCS operates in 55 countries and employs over 607,000 highly skilled individuals, including more than 10,000 in Canada. The company generated consolidated revenues of US $ 30 billion in the fiscal year ended March 31, 2025, BS1 and is listed on the BSE and the NSE in India. TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the MSCI Global Sustainability Index and the FTSE4Good Emerging Index.

Required Skills:

• Good years of experience in campaign operations, marketing automation, or Martech project delivery, preferably in a regulated industry (e.g., financial services).

• Proven track record in marketing transformation initiatives

• redesigning processes, introducing automation, or modernizing tech stacks.

• Hands-on expertise with SAS CI360, Braze, or comparable campaign execution tools.

• Advanced SQL skills and experience building and troubleshooting complex segments.

• Demonstrated ability to identify inefficiencies and design long-term, scalable solutions ("build once, automate indefinitely.

• Strong communication, organizational, and stakeholder management skills.

Roles and responsibilities:

• Campaign Execution & Delivery: Manage the full lifecycle of marketing and service campaigns

• from intake and segmentation to QA and deployment

• across digital and direct channels.

• Strategic Process Design: Drive the shift from manual execution to automated, scalable campaign frameworks by designing reusable campaign modules, templates, and decision logic.

• Segmentation & Analytics: Use advanced SQL and analytical tools to define targeting criteria, segment audiences, inclusions, exclusions and monitor campaign performance.

• Tool Configuration & Orchestration: Configure campaigns in SAS CI360 and Braze, ensuring timely and accurate delivery while integrating with other Martech and data platforms.

• Quality Assurance & Compliance: Run detailed QA processes to ensure data accuracy, business rule compliance and controls, and flawless customer experiences.

• Marketing Transformation Leadership: Contribute to broader transformation initiatives by identifying opportunities to simplify workflows, introduce automation, and align execution with long-term strategic goals.

• Cross-Functional Collaboration: Partner with marketing, product, compliance, and technology teams to align campaign execution with business priorities and platform capabilities.

Tata Consultancy Services Canada Inc. is committed to meeting the accessibility needs of all individuals in accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Ontario Human Rights Code (OHRC). Should you require accommodations during the recruitment and selection process, please inform Human Resources.

Thank you for your interest in TCS. Candidates that meet the qualifications for this position will be contacted within a 2-week period. We invite you to continue to apply for other opportunities that match your profile.